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OOH ad agency profile: Grandesign (OOHToday)

Grandesign has blossomed into a $47 million-per-year business with 132 clients, 55 full-time staffers spread across 8 regional offices and a plan to hit the $100 million mark by 2019. Its a lofty goal which appears CEO, Aaron Gaeir and team will be reaching. Gaeir located in in San Diego and Rick Hilmer in Orlando, founded the boutique out-of-home advertising company. […]

oohtoday.com
Thu, Sep 20, 2018 at 12:00 AM

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From planning to reporting: how JCDecaux Transport integrates intelligence into OOH advertising (Marketing Interactive)

“We are now experiencing another major breakthrough, this time in the digital out-of-home arena,” Chan said. This breakthrough aims to put JCDecaux Transport at the forefront of the digital revolution in providing more comprehensive audience measurement, more precise micro-audience targeting and the contextualisation of ad content. […]

marketing-interactive.com
Wed, Sep 19, 2018 at 7:45 PM

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The importance of safety in OOH operations

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billboardinsider.com
Wed, Sep 19, 2018 at 7:41 PM

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Sriubas to tell independent billboard operators how to capture bigger share of ad budgets (Billboard Insider)

There are many challenges that prevent OOH from capturing more of the overall budgets of advertisers historically but with technological advancements ramping up along with various improvements in scale efficiencies, our current challenge is to determine how to embrace changes and foster efforts to rise the tides for all boats. […]

billboardinsider.com
Wed, Sep 19, 2018 at 7:38 PM

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Use this free DOOH content for election season (Daktronics)

Use our free election content templates to educate voters on election results and more. […]

blog.daktronics.com
Wed, Sep 19, 2018 at 3:00 PM

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Mirror, Mirror in the Mall

There is a relatively new and eye-catching digital installation at Sandton City Mall in South Africa with the sole purpose of highlighting women’s natural beauty. […]

digitalsignageconnection.com
Wed, Sep 19, 2018 at 1:01 PM

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Cineplex Wins Digital Menu Boards Deal For European Subway Shops

Toronto-based Cineplex Digital Media (aka CDM) has been engaged by the European wing of Subway to “design, deploy, support and operate a network of digital menu boards at Subway locations across Europe. […]

sixteen-nine.net
Wed, Sep 19, 2018 at 10:17 AM

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Custom Digital Art Floods LED-filled Barcelona Mall To Drive Experience

I’ve consulted with shopping mall groups, and they often talk about their aspiration to use digital to create memorable experiences. A lot of what I have seen done in malls is not all that memorable, and ultimately driven more by getting incremental ad dollars from big screens on walls. […]

sixteen-nine.net
Wed, Sep 19, 2018 at 8:42 AM

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OOH prominent in ADWEEK Media Planning Awards (OOHToday)

Note the consensus among the judges in the video, how Out-of-Home was a clear leader. Give it a look. […]

oohtoday.com
Wed, Sep 19, 2018 at 5:04 AM

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The A to Z of Digital Signage: K is for Kiosk

When it comes to Digital Signage the term “kiosk” usually describes a freestanding display, which can be a touch screen or a passive non-touch screen, with an integrated PC or media player used for wayfinding, data capture, ordering, advertising or general information dissemination. […]

allsee-tech.com
Wed, Sep 19, 2018 at 4:18 AM

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South Africa: Outdoor Network unveils its new rotating digital billboard in Mbombela

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mediaupdate.co.za
Wed, Sep 19, 2018 at 1:04 AM

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Is GDPR one of the reasons OOH advertising is growing steadily? (CNBC)

The digitization of traditional poster sites is contributing to the healthy growth of the "Out of Home" advertising sector, says Aidan Neill the co-founder of Bitposter. There are other reasons too... […]

cnbc.com
Wed, Sep 19, 2018 at 12:47 AM

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Lamar CEO shares insights on latest OOH industry trends: consolidation, ad agency turmoil and more (Billboard Insider)

There’s great turmoil in the big agency business. Clients are taking over some roles from agencies. We need to be able to go directly to them….The change is happening locally. […]

billboardinsider.com
Wed, Sep 19, 2018 at 12:47 AM

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How the OOH ecosystem may change when Google enters the market (ExchangeWire)

Whilst we won’t know until it happens, the most likely scenario is that Google will choose to own software rather than hardware, as it has done with its Android offering in the past. Such an approach would be preferable for the industry, dampening the threat of a ‘walled garden’ and allowing media owners to maintain the standard of their industry. […]

exchangewire.com
Wed, Sep 19, 2018 at 12:44 AM

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Samsung’s large UHD digital signs help fashion retailers stand out from the competition

For retailers to transform its store into an inviting setting, they must deliver high-quality content to play on the digital displays. Samsung SMART signage not only highlights UHD content but also uses innovative technology to upgrade content from any source to UHD level. Retailers can utilize this feature to improve the viewing experience without spending a great deal of money. […]

digitalsignagetoday.com
Wed, Sep 19, 2018 at 12:35 AM

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