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Bangkok Mall Turns Glass Curtain Wall Into Multimedia Spectacular

A new attraction aimed at bringing people to a Bangkok shopping mall lit up in that city on Sept. 15 – using what I am guessing is a lot of projectors, lasers and other gadgets. The nightly show, called the “Colors of Bangkok”, was created by Montreal’s Moment Factory for the CentralWorld mall, and touted as the world’s largest digital interactive display. […]

sixteen-nine.net
Thu, Sep 27, 2018 at 8:10 AM

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What a billboard operator can and cannot refuse to display (Billboard Insider)

The operator of a privately owned billboard located and leased on privately owned land may refuse to display often controversial advertisements and social messages, such as marijuana, alcohol, and same sex marriage. […]

billboardinsider.com
Thu, Sep 27, 2018 at 8:08 AM

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Introducing VAST support on Broadsign Reach

It’s full steam ahead to the programmatic future of digital out-of-home, and our latest announcement marks an important milestone on the way forward. Today, we’re pleased to announce the availability of video ad serving templates (VAST) for Broadsign Reach. […]

broadsign.com
Thu, Sep 27, 2018 at 8:06 AM

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Digital out-of-home emerges as an influential advertising medium in India (Qrius)

Digital OOH will be a key growth driver for the OOH industry in India, which is expected to touch Rs 4,300 crore by 2020, on the back of a 7.7% CAGR. […]

qrius.com
Thu, Sep 27, 2018 at 7:04 AM

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How digital signage helps fight crime (DSToday)

Digital signage helps distribute updates, alerts, and critical information to the public to help prevent crime, apprehend persons of interest and improve safety. For example, in the wake of the Boston Marathon bombing, a partnership between the FBI and digital signage operators along the East Coast of the United States extended the bureau's reach as far south as Washington D.C. […]

digitalsignagetoday.com
Thu, Sep 27, 2018 at 5:58 AM

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Oklahoma City stores will deliver groceries with autonomous vehicles (Engadget)

Next year, Oklahoma City residents will be able to have their groceries delivered to them by an autonomous vehicle. Udelv announced this week that a new partnership will bring its self-driving delivery vehicles to the city's largest local chain of grocery stores, which includes supermarkets such as Uptown Grocery, Buy For Less, Buy For Less Super Mercado and Smart Saver. […]

engadget.com
Thu, Sep 27, 2018 at 4:00 AM

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After several false starts, the OOH ad industry is still adopting programmatic buying (Digiday)

Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector, despite taking on more of the characteristics inherent in digital advertising. […]

digiday.com
Wed, Sep 26, 2018 at 11:58 PM

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Digital signage maker Scala names Anixter as new distributor for Latin America

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prnewswire.com
Wed, Sep 26, 2018 at 7:53 PM

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Barter deals work well for billboard operators

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billboardinsider.com
Wed, Sep 26, 2018 at 7:51 PM

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Christian Aid Ministries spends $4.4 million annually on billboards

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billboardinsider.com
Wed, Sep 26, 2018 at 7:50 PM

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Chipotle CMO launches new campaign that includes OOH

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adage.com
Wed, Sep 26, 2018 at 7:49 PM

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Agency offers 7 steps to successful experiential marketing

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oohtoday.com
Wed, Sep 26, 2018 at 7:06 PM

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How 5G and increased connectivity with change OOH advertising (MediaVillage)

OOH will serve as both a visual anchor and physical node for connectivity to deliver more engaging content. In environments where full motion video is permitted, marketers and advertisers can use digital OOH to engage and entertain while leveraging the increased connectivity to provide companion experiences, interactivity or paths for action. […]

mediavillage.com
Wed, Sep 26, 2018 at 6:50 PM

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DOOH ads in photo booths deliver measurable results for advertisers

Digital Experiential Media Network (DEMN) is the digital out-of-home ( DOOH ) advertising arm of Innovative Foto, operator of in-venue photo booth kiosks equipped with digital signs. Joel Martin, director of media sales and innovation, told Mel Stott about how his company delivers successful DOOH campaigns. In what types of venues are your digital signs located? […]

Editorial
Wed, Sep 26, 2018 at 6:47 PM

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Case study: Bus stops with solar-powered real-time epaper digital signage in Pennsylvania (DSConnection)

CHK had recently developed the first solar-powered, real-time, ePaper, digital displays in North America, aptly named Connectpoint® Digital Bus Stop®. CHK also developed a lightweight, weatherized casing that can be deployed on existing infrastructures within 30 minutes. […]

digitalsignageconnection.com
Wed, Sep 26, 2018 at 6:44 PM

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