By Ashwini Gangal. A sudden slew of top level exits at the network has shocked the advertising fraternity. Is this churn related to consolidation, culture, financial auditing, or a combination of factors? […]
The program to support small 100% Black-owned OOH media owners includes upskilling, sharing of knowledge, tools, and research, to help increase their performance as a vendor in this market. Vendors that are participating in the first year of this program 2021/22, have undergone a compliance, vetting and discovery process. […]
…Alfi partnered with programmatic DOOH network Lemm… · …By Jim Nash. Alfi uses face biometric algorithm… […]
…to all of the major programmatic out-of-home playe… · …Motio Limited has posted an EBITDA result of $1.49… […]
…es as a provider of programmatic technology for th… · …Outside of the financial component, the company al… […]
A new, but well-known client comes to me with a $2 million budget. This is for 12 weeks straight and they want to cover the whole State of Florida. Outdoor media only. […]
…al OOH ad spend via programmatic this year. eMa… · … eMarketer calls programmatic a subset of digit… · …rds garnered 67% of programmatic OOH spend in seco… · ….14. Spending on programmatic Video OOH adverti… · …ontinue to dominate programmatic OOH buying execut… · …by Laurie Sullivan. Out-of-home (OOH) advertisi… […]
…eation of the first programmatic DOOH media execut… · …a) to initiate DOOH programmatic trading, in order… · … leading full-stack programmatic DOOH platforms. T… · …en offline DOOH and programmatic advertising, and … · …mpaigns via various programmatic buying platforms,… · …Asiaray Media Group, owners of advertising media s… […]
… Quotient created a programmatic DOOH campaign tha… · …Mondelez recently ran a digital out-of-home (DOOH)… […]
…bout our real-time, programmatic capabilities, and… · …Chris Cowlbeck, General Manager of IBOUSA. The ano… […]
Becoming an all-inclusive organization doesn’t happen overnight and getting started can feel like a daunting task with big goals to achieve and a long list of action items. During OOH UNITED’s Virtual Seminar earlier this month, Kinetic’s Programmatic OOH Partnership Lead, Adrian Witter was joined by Intersection’s Chief People and Diversity Officer, CiCi Holloway and [&hellip The post OOH United: Being All-Inclusive Organization first appeared on OAAA Thought Leadership. […]
Outdoor media company, QMS, and neuro-marketing firm, Neuro-Insight, have found and quantified the way changing digital out-of-home (DOOH) advertising can have a 38 per cent higher impact than static advertising - all by day five. […]
Since the initial All-Niter announcement in June, Alfi has ramped up its tablet deployment strategy to accommodate its integration with Programmatic Advertising Platforms. Alfi has ramped up its requirements so much that All-Niter has had to increase its capabilities to match the new Alfi demands. […]
… even greater edge, programmatic DOOH messaging ca… · …By Norm Chait, Ubimo. Post-pandemic shoppers do… […]
…ence of things like programmatic trading in digita… · …by Trent Thomas. In the first half of 2021, oOh… […]
