Raw Feed & Search

Opinions: Google enters DOOH space: What does this mean for marketers? (Campaign Asia)

…g DOOH ads on their programmatic trading platform,… · …logy, data to boost programmatic capabilities—wh… · …entory to be bid on programmatically, which Mathur… · … "The ultimate is a programmatic powerhouse, that … · …nnels can be traded programmatically, would allow … · …By Matthew Keegan. Google has announced they ar… […]

campaignasia.com
Mon, Oct 3, 2022 at 7:03 PM

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Microsoft talks about Marketing Through Complexity at DPAA Global Summit on October 11 in New York (DPAA)

…luding her views on programmatic, advertising and … · …Click here for information and to register for the… […]

dpaaglobal.com
Mon, Oct 3, 2022 at 10:01 AM

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New speakers join the WOO APAC Forum line-up for October 11-13 in Kuala Lumpur (WorldOOH)

…panies focussing on programmatic advertising and F… · …Gregory Fournier, General Manager, Client Developm… […]

worldooh.org
Sun, Oct 2, 2022 at 5:28 PM

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Make the Most of Leftover DOOH Space

…alues? Maximize the programmatic-fueled technology… · …Make the Most of Leftover DOOH Space B… […]

adomni.com
Thu, Sep 29, 2022 at 9:05 AM

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The World Out of Home Organization’s APAC Forum October 11-13, 2022 in Kuala Lumpur: Speaker lineup update (WOO)

The World Out of Home Organization’s APAC Forum will be held in- person in Kuala Lumpur, Malaysia, from October 11th to 13th. […]

World Out-of-Home Organization
Wed, Sep 28, 2022 at 5:53 PM

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DOOH for One: How Advertisers Are Mingling with Singles

… and flexibility of programmatic DOOH are driving … · …DOOH for One: How Advertisers Are Mingling with Si… […]

adomni.com
Wed, Sep 28, 2022 at 4:21 AM

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Talon America VP pitches the capabilities of ‘data-driven out-of-home advertising’ for political advertisers in the ’22 Midterms (Campaigns and Elections)

Danielle Rind, VP of Digital Solutions at Talon America. The 2022 midterm elections are projected to set a new political ad spending record. With numerous competitive gubernatorial and Congressional races, reaching intended voters will be critical to political advertising success. […]

campaignsandelections.com
Wed, Sep 28, 2022 at 12:10 AM

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Finalists of the 2022 Digital Signage Experience Awards (DIZZIE) are revealed (Questex)

Winners to be Announced at Digital Signage Experience 2022 on November 18 in Las Vegas. The awards program recognizes companies from around the world whose digital signage installations and campaigns challenge existing standards and drive the industry forward. The awards program is part of the Digital Signage Experience event taking place November 17-19 at the Las Vegas Convention Center. […]

questex.com
Tue, Sep 27, 2022 at 4:00 PM

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DSE Announces 2022 Digital Signage Experience Awards (DIZZIE) Finalists

Questex’s Digital Signage Experience (DSE) unveiled the 2022 Digital Signage Experience Awards (DIZZIE) finalists. The awards program recognizes companies from around the world whose digital signage installations and campaigns challenge existing standards and drive the industry forward. […]

commercialintegrator.com
Tue, Sep 27, 2022 at 10:19 AM

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A recap of expert roundtable discussion: are brands using the full potential of digital out-of-home? (New Digital Age)

…hat hyper-targeted, programmatic way. Despite the … · …tential benefits of programmatic DOOH. She said: �… · …yman’s version of programmatic DOOH to them by n… · …better define where programmatic outdoor sits with… · … to lean in more to programmatic DOOH as the deman… · …o be made available programmatically.” Screen… · …ers not to flock to programmatic DOOH simply becau… · …ters to measure, so programmatic DOOH affords us a… · …exibility of buying programmatic DOOH, Cheryl Cril… · …rs in ensuring that programmatic DOOH reaches its … · …remental value from programmatic DOOH campaigns an… · … serious players in programmatic DOOH, they’ll n… · …NDA’s editor-in-chief Justin Pearse chaired the … […]

newdigitalage.co
Mon, Sep 26, 2022 at 5:30 PM

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JCDecaux renews advertising contract with Sonae Sierra, operator of 17 shopping malls in Portugal

…x Portugal's future programmatic offer in 2023. … · …led with our future programmatic offering, will pr… · …JCDecaux Portugal has renewed its contract with So… […]

JCDecaux
Mon, Sep 26, 2022 at 12:10 AM

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Highlights of day two of the IBOUSA fall conference (Billboard Insider)

… Ari Buchalter says programmatic CPM’s are holdi… · …Billboard Planet’s Mike Donaldson on managing le… […]

billboardinsider.com
Sun, Sep 25, 2022 at 8:37 PM

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What is outdoor and out-of-home advertising and how to create effective OOH ads (Broadsign)

…ilable for purchase programmatically. This means t… · … to talk about with programmatic outdoor advertisi… · …prehensive guide to programmatic DOOH to learn all… · …By Rob Cote. Outdoor advertising, along with out-o… […]

resources.broadsign.com
Sun, Sep 25, 2022 at 10:04 AM

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The state of outdoor media in South Africa: risk of over-saturation but inventory is still in high demand (Media Update)

Ben Harris, managing director at Tractor Outdoor. We expect that, as oversaturation increasingly becomes a problem in the main metros, advertisers will increasingly prioritise highly-targeted audience sets rather than mass footfall. This is where advanced data programming capabilities and new technologies will play a starring role. […]

mediaupdate.co.za
Thu, Sep 22, 2022 at 5:44 PM

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JCDecaux wins a 10-year contract with ViaQuatro to operate Line-4 advertising in the São Paulo metro becoming the largest Metro media company in Brazil (Globenewswire)

…recently introduced programmatic trading across it… · … will soon roll out programmatic media sales acros… · …Paris, September 21st, 2022 – JCDecaux SA (Euron… […]

Globenewswire
Wed, Sep 21, 2022 at 5:40 PM

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