Talon’s survey of 40 respondents shows 93% of them plan to allocate 5+% of their ad budgets to OOH in 2023 (Martech Series)
Currently, advertisers are allocating just 4 to 5% of overall ad budgets to OOH. The survey reveals that industry optimism for OOH is growing with 93% of advertisers planning to allocate 5% or more of their overall marketing budgets to OOH in 2023; and 97% are planning to allocate 5% or more in 2025. […]
Mon, Nov 7, 2022 at 12:10 AM