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By Anthony Vargas, Senior Editor. Performance isn’t everything. Even within retail media networks (RMNs), not all inventory is suited to direct sales, said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce agency. […]
By: Andy McDonald, SVP, Government Affairs, OAAA In the US, the landscape surrounding cannabis, both for medical and recreational use, continues to evolve and OAAA assists members in navigating the ongoing changes with the newly-updated Cannabis Map. This resource offers members important insights into one of the OOH industry’s fastest growing product categories over the past decade. […]
Digital signage opportunities abound for integrators that embrace a consultative approach, advising clients on the best solutions. The post Digital Signage Opportunities: Digging Deeper appeared first on Commercial Integrator. […]
Guest Post: Ron Levac, Spectrio The core idea of digital signage in retail is putting screens where shoppers go, and hoping the messages on ... […]
The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store environments, highlighting the importance of understanding shopper missions and behaviors. […]
PRN, part of the STRATACACHE family of marketing technology companies, delivers end-to-end solutions providing retail media monetization, hardware, software, services and support, driving content to 41,000+ screens for major brands in over 13,000 locations. PRN has over 30 years of success in architecting, deploying, and monetizing multi-stakeholder rich media networks. […]
If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and ... […]
Yesterday Boston Omaha Corporation released its 2023 Annual Letter. It is blissfully free of the fuzzy-management-consulting-speak which clogs many public company annual reports and letters. Here are three things about Link Media Outdoor (Boston Omaha’s out of home subsidiary) which SignValue learned from reading the Boston Omaha 2023 Annual Letter. […]
The storm hit on Tuesday, April 2nd and we finished clean up by that weekend. We had 3 contractors respond immediately. Justice Signs from Glen Lyn, Va arrived that afternoon, North Alabama Signs from Hartselle, AL and East Coast Billboards from Mertztown, PA arrived the next day. […]
There are numerous automated out of home sales platforms (e.g. Adomni, Adquick, Blip, OneScreen.Ai, Place Exchange and Vistar to name a few). Billboard Insider is hearing disconcerting reports that some automated out of home platforms are slow pay. […]
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LG's BIC in N.J., is a gallery-like showroom showcasing the latest tech for integrators and businesses, from digital signage to EV chargers. The post LG Opens New Business Innovation Center (BIC) in NJ appeared first on Commercial Integrator. […]
In a move that would quite possibly confuse the hell out of people, but makes sense, the big US LED display manufacturer Daktronics has ... […]
My hotel has a Digital OOH product I have not seen before … at least I don’t remember seeing. It is a short-throw projector mounted about the door to the hotel’s guest elevator, called Doorshow. The website is all in German but this is a product of Swiss elevator manufacturer Schindler, which has what it calls the Schindler Media Network. […]
` Concert performances are set to feature unique audiovisual experiences for fans leveraging the immersive digital curved screen of The Sphere's interior along with the venue's custom-made Sphere Immersive Sound system, which is powered by Holoplot. […]
