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By Euan Mackay. Recently, I was lucky enough to participate in an Out Of Home Measurement panel session at the EMRO (European Media Research Organisation) annual conference. The panel was chaired by Valerie Morrison from Mobimetrie in France and I was joined onstage by a stellar lineup of Arina Ureche, Markus Bickert and Patricia Schultz. […]
A guest blog from Euan Mackay, Chief Strategy Officer at Route Research, the research organization responsible for providing audience estimates to the out-of-home industry in Britain. So, the potential outcome of the proposed MRC change in definition is a negative impact on the effectiveness of the medium as a whole. […]
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Kevin Gephart. A great source for finding winning sales candidates are restaurant servers and bartenders. They can establish immediate rapport, manage difficult personalities, and cut to the chase. […]
Outdoor Advertising Collective (OA Collective) has launched, uniting over 14 independent out-of-home (OOH) owners to offer advertisers and brands access to a network of assets, predominantly large format billboards, across Australia and New Zealand. Partners currently include Big Outdoor, Australian Outdoor Sign Company, Australian Outdoor Media and Go Media. […]
Well this could be a problem for people who exhibit at or walk the sprawling floors of the annual Integrated Systems Europe trade show ... […]
By Ben Davis. What is non-endemic retail media? If you’re not familiar with the terminology, non-endemic when applied specifically to retail media is when the ads sell something not carried by the retailer selling the media space. […]
Meeting room technology was at the forefront at InfoComm 2024, with companies like HP | Poly, Shure and Crestron all leading the way. The post Meeting Room Technology at InfoComm 2024: Reporting from 3 Booths appeared first on Commercial Integrator. […]
It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five years. […]
Philips Genius software by PPDS offers flexible, cloud-based tools for creative, intelligence-led lesson planning on classroom displays. The post PPDS Launches Philips Genius Software for Enhanced Classroom Displays appeared first on Commercial Integrator. […]
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