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Stand out from the crowd with 3D billboards

Choosing to advertise on billboards is a great way to get your brand or product in the public eye, but with the sheer amount of competition for advertising space, it’s a good idea to make your billboards stand out – sometimes even literally. Here’s a selection of some of the most impressive 3D billboards in recent years from companies who have gone the extra mile to stand out from the crowd. […]

feedproxy.google.com
Tue, Jan 20, 2015 at 5:31 AM

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Limited Time To Post

I’m way out of town this week, in Manila, where it is 30 Celsius (86 F) and blue skies. But I’m also in a hotel room catching up on emails between meetings, so my only encounter with the pool has been walking by it. Nice to be somewhere warm, but it came with 17 hours of plane rides and lotsa meetings and little R&R. […]

sixteen-nine.net
Tue, Jan 20, 2015 at 1:38 AM

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DSToday: What is out-of-home in a ‘mobile’ world?

By Josh Kruter, Vice President, Digital Product, Clear Channel Outdoor. With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go. […]

digitalsignagetoday.com
Mon, Jan 19, 2015 at 7:28 PM

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WSJ: Nielsen Isn’t Leaving the Living Room

The company best known for its television ratings is being underrated by Wall Street. Shares of Nielsen have suffered recently amid concerns about the health of TV advertising, public gripes from clients over the deficiencies of its measurement system and a perception that competition is mounting. The company’s stock has been flat over the past year in a rising stock market. […]

wsj.com
Mon, Jan 19, 2015 at 7:25 PM

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DSToday: Outdoor digital signage trends for 2015

Interactive. It's a word that very few of us used 10 years ago, and its meaning has changed significantly in the digital age. Nowhere is the trend toward interactive media more intriguing than in outdoor digital signage. […]

digitalsignagetoday.com
Mon, Jan 19, 2015 at 7:24 PM

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gulfnews: Unlocking full potential of digital signage in retail

When it comes to positioning your brand, there’s an emerging technology that’s making a massive impact on today’s forward-thinking retailer’s business — digital signage. […]

gulfnews.com
Mon, Jan 19, 2015 at 7:15 PM

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JohnRyan Technologies Announces FrameWorks™ On-Line Content Creation Toolkit

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marketwired.com
Mon, Jan 19, 2015 at 7:10 PM

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JohnRyan Technologies introduces ‘Portable Player’ digital signage software

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digitalsignagetoday.com
Mon, Jan 19, 2015 at 7:09 PM

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The Drum: ‘Mobile marketing is not a switch brands can flick on’: Mindshare’s James Chandler

Mobile marketing is not a switch brands can flick on once they decide that they want to make more of the channel - a mindset marketers will only break once they start treating it as a way people behave, according to Mindshare’s global mobile director James Chandler. Mobile has huffed and puffed as an advertising tool, promising brands untold riches but often falling short of the hype. […]

thedrum.com
Mon, Jan 19, 2015 at 6:38 PM

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AUEA Installs TriplePlay’s Digital Signage, IPTV and Video Streaming

U.K.-based Aston University Engineering Academy has recently implemented the technology solution to communicate with students more effectively. […]

digitalsignageconnection.com
Mon, Jan 19, 2015 at 3:17 PM

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Digital Signage Content: Short and Sweet Messages Pack the Most Punch (DSConnection)

These five tips will help keep your digital signage messages concise. […]

digitalsignageconnection.com
Mon, Jan 19, 2015 at 2:54 PM

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The pros and cons of using smart displays for digital signage (Maurice Doran)

Some of the biggest names in electronics have been selling smart LCD screens that feature on board media players.  At first glance this seems a great idea but are smart displays for everyone?This article is a reflection on the pros and cons of this approach so you can make an informed choice when selecting the right technology for your project. […]

mauricedoranconsulting.blogspot.com
Mon, Jan 19, 2015 at 2:08 PM

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Stephanie Gutnik on DOOH-bai: SGI Dubai 2015 and Digital Signage in the UAE

The United Arab Emirates is situated in the Middle East, a region brimming with tradition and traditional advertising. Out-of-home is plentiful, especially in Dubai where large format signs spanning blocks and storeys are used to hide construction sites from passing traffic. In stark contrast to the old, Dubai is all about the new, the first, the biggest. […]

Mon, Jan 19, 2015 at 11:52 AM

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AT&T Powers McDonald’s Digital Menu Boards

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policychargingcontrol.com
Mon, Jan 19, 2015 at 11:17 AM

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Yawning Video Takes Over Times Square Billboards

The 3-minute video is shown simultaneously on approximately 50 different screens and features the artist yawning in black and white. […]

digitalsignageconnection.com
Mon, Jan 19, 2015 at 10:53 AM

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