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Colum Harmon, marketing director, PML Group. With per-campaign panel numbers and investment levels largely consistent with 2023, the key to these improvements lies in the context in which ads are delivered and the creative’s ability to cut through. […]
by Mónica Fernández Bové — Managing Director, nsign.tv. In an industry largely dominated by operating systems like Android, Tizen, and WebOS, ChromeOS is trying to carve out its niche with promises of robust security, ease of management, and a connected ecosystem. Additionally, with the introduction of ChromeOS Flex, Google is enabling the software to be deployed on existing hardware. […]
By Efosa Udinmwen. Samsung’s 75-inch ePaper display operates at 0.00W for static images. Samsung's 5K resolution enhances outdoor advertising vivid visuals Includes a 5000 mAh rechargeable battery Runs on Samsung's Tizen system with 8GB of internal storage E-Ink, or ePaper displays have been gaining ground in the past few years, as cost efficiencies have arrived in producing them. […]
Gary Kayye. As ISE 2025 comes to a close, one thing is certain… the cloud is becoming the backbone of Pro AV. Walking the show floor, I heard more mentions of cloud-based platforms than ever before. […]
By Allison Smith. In the weeks leading up to the NFL’s biggest showdown, retailers are transforming grocery aisles, mobile apps and e-commerce sites into prime-time ad space, thanks to the explosive growth of retail media networks. Super Bowl Sunday has long been the ultimate stage for advertisers. […]
Rachana Lokhande. A key issue is the absence of a common currency, a standardized measurement system to evaluate and trade OOH assets. As Rachana Lokhande, founder of Glocal Bridge and partner at OOH Capital, explains, “The lack of a unified metric hampers transparency, efficiency, and ultimately, the medium’s growth. […]
In the last hours of ISE Friday I took a swing through one of the main display halls and came across a stand for the LED component manufacturer Seoul Semiconductor, which sells not to the pro AV crowd but to the other display manufacturers at ISE. What stopped me was a pair of display totems that were positioned as prototypes for using microLED for use cases like advertising. […]
Florian Rotberg and Stefan Schieker. The biggest takeaway from both: how diverse, interactive, and technology-agnostic digital signage has become. […]
From the e-sports arena to robot dogs – we have captured the highlights of innovations in the video. […]
Lisa & Dan Nausley. Here are some example of focusing on the wrong end of the problem: Tracking how many proposals get submitted This is like a doctor tracking how many times they diagnose a patient without running any tests or diagnostics. Who would do that? […]
The Super Bowl isn’t just the biggest night in American football; it’s also one of the most significant events on the global marketing calendar. With over 100 million viewers tuning in annually, brands see this as a prime opportunity to showcase their creativity, capture public attention, and make a lasting impression. […]
The numbers are already out for ISE 2025 – which ended less than an hour ago. 85,351 Unique Visitors 185,700 Total Visits 110,540 Registrations ... […]
After selling its Northern European business to Bauer Media Group, Clear Channel Outdoor is now selling its Americas businesses. The company has completed the sale of its operations in Mexico, Peru, and Chile to Global Media US, which trades as Global Vía Pública, in a single “sign and close” transaction. […]
CI celebrates top-notch products and services from across the commercial AV industry with the prestigious TNT awards, unveiled at ISE 2025. […]
Clara Mello, Editorial Intern at THE rAVe Agency. I’ll admit—I was skeptical. We’ve been hearing about AI for a while now, and so much of it has felt like empty buzz, or at the very least a bit repetitive. […]
