Indian OOH industry’s struggle for a common audience measurement currency (OOH Capital)

Rachana Lokhande. A key issue is the absence of a common currency, a standardized measurement system to evaluate and trade OOH assets. As Rachana Lokhande, founder of Glocal Bridge and partner at OOH Capital, explains, “The lack of a unified metric hampers transparency, efficiency, and ultimately, the medium’s growth. […]