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Chris Harris. Advertisers looking to get the most bang for their buck may want to consider Queens or The Bronx over the Crossroads of the World. […]
Colum Harmon, marketing director, PML Group. Vodafone ended 2024 as the biggest spending brand on OOH media, according to WATCH, PML Group’s market intelligence resource. During the past twelve months the Telecoms brand has more than doubled its investment in the channel and accounted for almost 3% of all OOH display value. […]
Billboard Insider’s take: Do your research on permitted uses before entering into a billboard lease. A restrictive covenant on the use of land can come back to haunt you no matter how long ago it was signed. How might Adams have avoided this problem? […]
I don’t know if many people from the original D3 LED company are still on the payroll, but if that is the case, it ... […]
Batteries have been the primary way to drive electronic shelf label displays in retail aisles, but a couple of ESL manufacturers have started working ... […]
There are now countless LED displays on buildings and even inside shopping malls that are using dual-face 90-degree corner set-ups to do 3D visuals ... […]
This is a reworked version of a story from the Sixteen:Nine Future Displays report – a free download available to all readers. You can ... […]
OUTFRONT Media Inc. (NYSE:OUT), a real estate investment trust specializing in outdoor advertising with a market capitalization of $3.14 billion, has implemented a reverse stock split of its common stock, as detailed in an 8-K filing with the Securities and Exchange Commission. […]
Eoin Carroll is Programmatic Lead with Talon. Big Screens as a growth driver: Programmatic OOH (PrOOH) will continue its rapid growth in 2025, with big screens emerging as a key growth driver. With 9 large-scale digital screens now available to buy programmatically in Ireland and more on the horizon – spend in this space has seen an impressive YoY growth. […]
By George Nott. SMG, the retail media operator behind the networks for Asda, Boots, Morrisons and the Co-op, has launched in North America. The move marked “a major milestone in its global journey” the company said, revealing it was days away from announcing a major non-grocery retailer in the region. […]
By Bill Wilson. This year could be a big one for retail media, as Coresight Research predicts the global market will total $179.5 billion, a 15.4% increase year over year. […]
Amala Reddie, Associate Editor. ISE 2025 aims to return with bigger expectations and an expanded show floor that is about 20% larger than last year. This year’s iteration will also feature 330 new exhibitors, which provide even more exciting opportunities for all visitors during the four-day extravaganza that will take place at the Fira de Barcelona Gran Via from Feb. […]
A display manufacturer selling its own CMS software – not an easy task for the team around Amit Chatterjee at Samsung Electronics Germany. Even though Magicinfo, the first CMS platform from Samsung, was rarely considered a competitive CMS by established digital signage integrators, the worldwide installed base grew to more than a million licenses, according to invidis information. […]
by Antonia Hamberger. Major deals of these past seven days have placed the DooH market in headlines of big business portals. M&A reports from Ströer, Clear Channel, and Vistar Media are indicating growing investor interest and could fuel strategic ventures in the year ahead. […]
David Burrick, Chief Strategy Officer, Intersection. While many of the technologies that debut at Consumer Electronics Show (CES) in Las Vegas are not specifically designed for the OOH industry, there are a number of themes that have major implications on our business. Improvements in Computer Vision. […]
