Opinion: Key Programmatic OOH Trends for 2025 (Talon via Adworld)

Eoin Carroll is Programmatic Lead with Talon. Big Screens as a growth driver: Programmatic OOH (PrOOH) will continue its rapid growth in 2025, with big screens emerging as a key growth driver. With 9 large-scale digital screens now available to buy programmatically in Ireland and more on the horizon – spend in this space has seen an impressive YoY growth. […]