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A Vacation from the Ordinary – How Experiential Marketing for Tourism Can Transport Tourists Before They Even Pack a Bag

In today’s fast-paced world, consumers constantly seek unique experiences that offer an escape. For tourists, this desire is amplified as they yearn for memorable moments that go beyond sightseeing and souvenirs. According to a recent Forbes survey, “Americans took an average of 2.1 trips in 2023, with 36% of respondents traveling three or more times for leisure reasons. […]

emcoutdoor.com
Fri, May 3 at 1:25 PM

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Montreal Pro AV Integrator Solotech Orders 5,000 Sq. Meters Of ROE LED For Live Event Work

Montreal pro AV integrator Solotech has placed a huge bet on upcoming demands for LED backdrops that would be used for live events, announcing ... […]

sixteen-nine.net
Fri, May 3 at 11:09 AM

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7-Eleven Japan Rolling Computer Vision-Informed Retail Media Network Across 500 Stores (16:9)

The Japanese wing of convenience store giant 7-Eleven is rolling out what looks and sounds like a retail media network in 500 locations around ... […]

sixteen-nine.net
Fri, May 3 at 8:49 AM

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Design Huddle Curates, Integrates Key AI-Based Workflow Tools Into Its Graphic Design Software

Visuals generated by artificial intelligence seemed like something that would be quickly adopted for use by digital signage companies, but most of the software ... […]

sixteen-nine.net
Fri, May 3 at 8:05 AM

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Opinion: The MRC OOH Standards Camel (LinkedIn)

Euan Mackay, Chief Strategy Officer at Route Research. “A camel is a horse designed by committee”. This may just be a badly focused piece of writing. […]

linkedin.com
Thu, May 2 at 11:21 PM

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South African OOH ad operator says its measurement tech can tell the number of people who actually saw an ad, rather than the number of people who could have seen it (Media Update)

According to Provantage, the Protrack Platform provides verified VAC (Visibility Adjusted Contact) metrics — an international standard in Out-of-Home media audience measurement. […]

mediaupdate.co.za
Thu, May 2 at 11:12 AM

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Save Mart adds Instacart’s smart carts with AI-powered screens to its retail media network pilot (Grocery Dive)

Catherine Douglas Moran, Reporter. Instacart announced Wednesday an expanded partnership with The Save Mart Companies that includes bringing Caper Carts to select Save Mart and Lucky stores. […]

grocerydive.com
Thu, May 2 at 10:35 AM

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Lamar CEO Sean Reilly: “we are undoubtedly taking share from TV”; and other quotes from the 2024 OOH Media Conference (Billboard Insider)

Lamar CEO Sean Reilly says TV’s troubles are an OOH win. Our local business is so strong that we are undoubtedly taking share from TV. Who watches the local TV news anymore? […]

billboardinsider.com
Thu, May 2 at 10:16 AM

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IGEL, LG Announce “Digital Signage Revolution” … But The Solution Doesn’t Appear To Apply To Digital Signage. Huh??? (16:9)

The headline: IGEL and LG Spearhead a Dynamic Digital Signage Revolution with New LG CreateBoard Display Solutions, Powered by IGEL OS This announcement got ... […]

sixteen-nine.net
Thu, May 2 at 9:16 AM

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Is Experience Management System A Better Descriptor For Digital Signage CMS? (16:9)

For as long as I have been knocking out Sixteen:Nine posts, people have been debating what to call this industry – as not that ... […]

sixteen-nine.net
Thu, May 2 at 8:31 AM

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Haivision Celebrates 20 Years of Live Video Innovation

Celebrating 20 years of leadership in real-time video networking, Haivision continues to innovate in mission-critical solutions. The post Haivision Celebrates 20 Years of Live Video Innovation appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, May 1 at 8:52 PM

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AVPro Edge Introduces New USB 3.0 Extension Solution

The AC-EXUSB-3-KIT, USB extension solution, enables integrators to connect as many as four USB 3.0, 2.0, or 1.0 devices up to 328 ft away from a host/computer. The post AVPro Edge Introduces New USB 3.0 Extension Solution appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, May 1 at 8:39 PM

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InfoComm 2024 to Present Business & Project Management Program for AV Integrators

NSCA BizSkills returns to InfoComm '24 as a full-day workshop on Tues., June 11, where integrators can enhance their business skills. The post InfoComm 2024 to Present Business & Project Management Program for AV Integrators appeared first on Commercial Integrator. […]

commercialintegrator.com
Wed, May 1 at 8:24 PM

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T-Mobile Unveils Massive Owned Ad Inventory Expansion That Includes Its In-Store Screen Network (MediaPost)

The expansion includes T-Mobile owned-and-operated inventory across its in-store retail media network, as well as more than 20,000 screens via T-Mobile and Metro by T-Mobile retail locations nationwide. The expanded ad inventory supply also includes advertising served to 7 million users vis a vis the carrier's "T Life" app, as well as a partnership with CTV platform Plex. […]

mediapost.com
Wed, May 1 at 1:46 PM

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Registration is open for DPAA Canada Summit taking place June 12, 2024 in Toronto

The growing role of Digital Out-of-Home and Programmatic Innovation in today’s Omnichannel mix. Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials. […]

dpaasummit.com · Promoted content
Wed, May 1 at 1:44 PM

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