http://www.thedrum.com/profile/project/222119/drum-creative-out-home-awards
This article could not be found on thedrum.com. You can search the Raw News Feed below for related articles.
by Antonia Hamberger. The consumer electronics chain Mediamarkt and Saturn is launching in-store retail media in all its European branches. Brands can no book ads on the digital signage displays inside stores in Germany, stores in Austria, Hungary, Luxembourg, Turkey, and the Netherlands. […]
by Stefan Schieker. Remote device management (RDM) has become a key component of modern digital signage applications, allowing users to monitor and control display networks from a distance. Here’s what’s to know about RDM. […]
Here’s one of those transparent LCD virtual presence set-ups being used at Riyadh, Saudi Arabia’s big airport, promoting Virgin Connect eSims and answering questions, ... […]
Moving Walls Partners with Richardson Outdoor to Transform Sri Lanka’s OOH Advertising Landscape with audience measurement analytics. 20th November, 2024, Colombo, Sri Lanka – Moving Walls, a global leader in outdoor advertising technology, has formed a landmark partnership with Richardson Outdoor, Sri Lanka’s largest out-of-home (OOH) advertising specialist, to bring cutting-edge AdTech solutions to the country. […]
The US out-of-home ad industry grew in excess of inflation and about as fast as the US economy during the third quarter of 2024. Take a look at this table in which we compare US out of home revenue growth for the past 8 financial quarters against the change in the US nominal GDP and the inflation rate. […]
Advertising Week LATAM 2024 was held November 5-7 in Mexico City. Digital Out-of-Home (DOOH) advertising has seen a significant surge, particularly in programmatic formats. While China and the US are leading the way in retail media, Latin America, including Mexico, is experiencing rapid growth in this area. […]
An Icelandic software services company called Dacoda has wrapped up two years of development work and launched a new SaaS digital signage product that ... […]
I natter away here when specialty display companies call their transparent LD or OLED screens, Pepper’s Ghost projections or spinning LED light thingies holograms, ... […]
There’s nothing unusual about digital signage CMS software companies having showrooms, but they’re almost always located somewhere in the head office building. The CMS ... […]
Paddy Power, the well-known retail betting shop chain in the UK and Ireland, has taken the interesting step of cutting over from a traditional ... […]
Rachel Gignac, Associate editor. What is a retail media network? From a retailer’s perspective, RMNs are about taking consumer data and allowing that data to be used to serve relevant ads to consumers in partnership with CPG companies. […]
by Florian Rotberg. The newly announced tariffs could considerably impact the digital signage industry in the US, as more than 50 percent of displays, LED, and media players are either imported from China or assembled on behalf of manufacturers in Mexico. Many digital signage hardware manufactures opened factories in Mexico in recent years to benefit from the Canada-US-Mexico free trade zone. […]
Guest post: Florian Rotberg, Invidis Despite the current USMCA free trade agreement that Donald Trump signed with Canada and Mexico during his first term ... […]
by Arielle Feger. Despite varying retail success, both Walmart and Target reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per Target CEO Brian Cornell. Here are three learnings from the retailers’ Q3 earnings calls and their implications for the retail media landscape. 1. […]
Color e-paper is great tech, but prices likely have to come down by at least half – or more – before the industry is ... […]
