Advertising Week LATAM 2024 finds DOOH, retail media and AI among top five trends in advertising (Portedo)

Advertising Week LATAM 2024 was held November 5-7 in Mexico City. Digital Out-of-Home (DOOH) advertising has seen a significant surge, particularly in programmatic formats. While China and the US are leading the way in retail media, Latin America, including Mexico, is experiencing rapid growth in this area. […]