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Samsung vice chairman and co-CEO Jan Johg-hee said Samsung manufactures in factories around the world, while LG CEO Cho Joo-wan said LG had a playbook for different scenarios, at CES 2025. That’s according to two separate reports from CES in Las Vegas that appeared in the The Korea Herald newspaper this week. […]
by Florian Rotberg. The digital signage market leader has many international manufacturing sites, which means that production is not centralized in a few countries. This should enable an effective response to the challenges that could arise from the Trump administration’s tariff policy. […]
Hamburg, January 9, 2025 - Bauer Media Group (“Bauer Media” or “the Group”) – a European media business which includes print and online publishing, and Audio broadcasting and entertainment - has signed an agreement to acquire Clear Channel Europe-North (“Clear Channel Europe”), a significant player in the Out of Home (“OOH”) media sector. […]
by Florian Rotberg. For Clear Channel Outdoor, the process of selling subsidiaries outside the home market has been dragging on for a long time. With the sale of all northern European assets to Germany-based Bauer Media, CCO is parting with 75% of its inventory. […]
by Florian Rotberg. The 150-year-old family-owned media company has so far been better known for TV guides, teenager weeklies and other magazines. With an annual turnover of more than 2 billion euros, Bauer also has investments in German TV stations (RTL2) and 150 radio and podcast brands in its portfolio. […]
Jack Benjamin. Bauer Media Group is acquiring Clear Channel Europe-North. In an earlier interview with The Media Leader, Cochrane said the desire to become a US-only business stemmed from wanting to offer greater tax breaks by becoming a real estate investment trust (REIT). […]
by Florian Rotberg. German DooH market leader Ströer decided not to leave the DooH window TV segment to its competitor Hygh. According to market rumors, Ströer has already secured access to a low five-digit number of sunlight-readable LCD screens from a Chinese display manufacturer in the summer of 2024. […]
by Florian Rotberg. The role of AI on the Edge compared to AI in the cloud will increase significantly for many reasons. For data protection reasons, energy efficiency and speed/user experience – AI on device and AI on Edge are the new megatrends. […]
The US-based outdoor media company Clear Channel is continuing to back its way out of the EU market, with news now that the company ... […]
by Florian Rotberg. Edeka has launched a new, national in-store retail media network on January 1, 2025; it includes more than 3,500 screens in around 2,000 Edeka stores and is also available for non-endemic campaigns. As part of the new network, Edeka offers central access to its own and external advertising inventories. […]
Bill Wilson, Senior editor at Supermarket News. Coresight Research predicts the global retail media market in 2025 will total $179.5 billion, a 15.4% increase year over year. New research from Coresight identifies 10 trends. […]
McVitie’s and the London-based creative agency To Boldly Go have been announced the winners of Ocean Outdoor’s inaugural Digital Creative Competition Grand Prix. […]
For more than a decade, Bushnell University in Eugene, Oregon, has advertised OOH using an in-house design team. As a new customer of Meadow Outdoor Advertising, management saw an opportunity to provide a more comprehensive creative service. To accomplish these goals, they brought Melody Roberts of Out of Home Creative on board to lead the creative. […]
Sorry, but nobody in advertising should be at CES. The entire world of Advertising is utterly lost. Massive opportunities are everywhere. […]
By Steve Nicklin, SVP, Marketing & Analytics, OAAA. Four Weeks of Engagement Across 25 Markets for the Cost of One Super Bowl Ad. As brands gear up for the Super Bowl, one of the most-watched advertising events of the year, the Out of Home Advertising Association of America (OAAA) makes the case for Digital Out of Home (DOOH) as a smarter, longer-lasting alternative. […]
