Leading German DOOH ad operator Stroer moves into shop window display advertising (Invidis)

by Florian Rotberg. German DooH market leader Ströer decided not to leave the DooH window TV segment to its competitor Hygh. According to market rumors, Ströer has already secured access to a low five-digit number of sunlight-readable LCD screens from a Chinese display manufacturer in the summer of 2024. […]