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by Natasha Lee — The OMA expansion comes at a time of transformation, with the launch of the new audience measurement system, MOVE, and a focus on diversifying revenue streams. The industry is also adjusting to a flatter revenue outlook in 2024. […]
Cara Houlton - To lead the expansion plans, Iceland has appointed its first in-house retail media team, covering screens, traditional paper PoS and online advertising. The frozen food retailer’s long term plan will see it rolling out digital screens to all of Iceland and The Food Warehouse stores. It has so far introduced these elements in some of its updated format sites, The Grocer reported. […]
By Stephen Jones - Digital screens are becoming as ubiquitous as self-checkouts, with nearly every major grocer expanding their retail media offer in order to capture a slice of what is slated to be a £1bn market by 2025. It should come as no surprise then that Iceland has decided to join them. […]
By Debbie Williams. With our partners at Screenverse, Smartify's Digital Out-of-Home (DOOH) network played an important role in Nokia’s strategic advertising campaign, contributing to a +68% lift in purchase intent and demonstrating the power of targeted DOOH media in influencing brand consideration and loyalty. […]
JCDecaux's solution allows brands and agencies to execute targeted, dynamic and contextualised advertising campaigns on the 131 advertising screens, of which there are 100 Digital Urban Furniture and 31 Large Digital Format LED Screens. […]
Tim O’Connell (who spent 21 years at Adams Outdoor including stints as CFO and Corporate Controller) has the following suggestion after reading 5 out of home metrics which matter: One measure which I learned in the hotel business but applies well to billboards is “Average Revenue per Available Unit”. […]
Almost a year ago a company called CityShuttle rolled into London with a proposition that electric-assisted bike/trailer set-up for cargo delivery and novelty passenger rides ... […]
The Swedish software firm Doohclick, which as the name strongly suggests is focused on supplying a management platform for ad networks, has now rounded ... […]
Why does Lamar have higher margins than OUTFRONT or Clear Channel Outdoor? Cheaper leases. Lamar’s billboards are more rural and Lamar isn’t as concentrated in airport and transit deals which have high minimum payment thresholds. […]
SAN ANTONIO, March 10, 2025 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today announced receipt of all regulatory clearances and approvals required with respect to the consummation of the sale of the Company's Europe-North segment to Bauer Radio Limited, a subsidiary of Bauer Media Group. […]
The Society for Information Display’s annual Display Week trade fair and conference is coming up in nine weeks in Silicon Valley, and the organization ... […]
To be held on July 18 & 19, 2025, at the Westin Powai, Mumbai, OAC 2025 will direct focus on the theme, ‘Mapping a New OOH-scape’. Continuing with its tradition, OAC 2025 will comprise two days of presentations, fireside chats and panel discussions by industry leaders. […]
DoohClick, the leading ad management platform for Out-of-Home (OOH) media owners, has launched a powerful new feature: Automated Screen Health Reports. This update allows media owners to track faulty or inactive screens in real-time, ensuring uninterrupted campaign delivery and maximizing advertiser confidence. […]
We get quite a few requests for the names of firms which work on billboards. Here’s Billboard Insider’s 2025 list of out of home contractors. We’ve organized the list by the states where the contractors are located and have itemized the services they provide. […]
Florian Rotberg. With over 10,000 employees—70% of whom are developers—Intel is Israel’s largest private employer. Near Tel Aviv, the company has built a smart office building for more than 2,000 employees. […]
