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Opinion on brands disguising their logos in ads: Outdoor campaigns have been “lost of late” (The Drum)

By Amy Houston, Senior Reporter. We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s and Tesco have been able to mess with their logos, plus effectiveness experts give their verdict. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all deleted or disguised their logos in outdoor advertising campaigns. […]

thedrum.com
Tue, Feb 11 at 5:31 PM

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Intuitive’s business of putting DOOH displays behind trash stations has blown up to tens of thousands of screens installed (16:9)

Countless companies have tried sticking a screen above things in public spaces, thinking – or more appropriately hoping – that the scenario and dynamics were something that would interest brand advertisers. I won’t say it never worked, but there’s a lot of roadkill. […]

sixteen-nine.net
Tue, Feb 11 at 5:28 PM

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A team of four students from Norway wins the contest for an innovation project in digital signage at ISE 2025 (Invidis)

by Florian Rotberg. From 8 a.m. on Thursday morning until the end of the trade fair on Friday, the teams (3-5 students each) from 50 countries had to develop innovations related to ProAV and digital signage. […]

invidis.com
Tue, Feb 11 at 5:06 PM

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Data Jam says its device captures the number of mobile phones around DOOH screens as a metric of audience (Outsmart)

Limited Space is the first UK retail and leisure OOH media owner to install Data Jam’s 'Jam Boxes' in its Digital Out-Of-Home (DOOH) inventory - at 19 shopping centre locations. […]

outsmart.org.uk
Tue, Feb 11 at 5:05 PM

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ISE 2025 Recap by Commercial Integrator

Dan Ferrisi. IPMX is an open-standard protocol for interoperable AV-over-IP. The protocol builds on SMPTE ST 2110, which has been successfully used in live TV broadcasts. […]

commercialintegrator.com
Tue, Feb 11 at 5:02 PM

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What happened to the independent out-of-home ad agencies? (Billboard Insider)

Billboard Insider received this comment from an independent out of home company owner: “What happened to all the agencies? In the past there were 8-10 big agencies and 10 more small agencies that used billboards in my state. Me and my sales guy went to see all the agencies listed, we thought it would take 2 days to work the list. […]

billboardinsider.com
Tue, Feb 11 at 4:58 PM

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EMC Outdoor Welcomes Lauren Spinelli, VP Client Partnerships

EMC Outdoor is thrilled to announce the addition of Lauren Spinelli as Vice President of Client Partnerships. Laurens history with OOH, Event and Trade Show marketing will support EMC’s continued growth and bring valuable experience to the agency’s clients. […]

emcoutdoor.com
Tue, Feb 11 at 9:52 AM

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When Cutting-edge Digital Signage Software Meets Expert Nationwide Installation

When cutting-edge digital signage software meets expert nationwide installation, magic happens! REACH Media Network and Snap Install team up to deliver hassle-free, high-quality digital signage deployments that keep businesses connected and engaged. This partnership ensures smooth installations, strategic placement, and long-term success. […]

digitalsignagefederation.org
Tue, Feb 11 at 12:45 AM

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The first Investor Forum at ISE: Despite the tariff threats, the current Pro AV market is attractive (Invidis)

The days of linear growth are over. Donald Trump’s return to the White House is not helping – the threat of punitive tariffs is bringing uncertainties to the markets. The disruption of AI, the trend towards operational efficiency, a lack of employees and the pressure to reduce costs are causing changes in the market. […]

invidis.com
Mon, Feb 10 at 9:38 PM

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E Ink Unveils Its Biggest Digital Poster Yet with a 75‑Inch Kaleido Display, Designed for DOOH (Daily Display)

E Ink introduced a 75-inch display using print-color ePaper technology with an RGB color filter array on black and white electronic paper film. It supports 4,096 colors and text. The operating temperature range is -15°C to 65°C. […]

displaydaily.com
Mon, Feb 10 at 9:24 PM

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Samsung Presented a 75″ 5K Color E-Paper Display at ISE 2025

Samsung Color E-Paper (EMDX model) combines digital ink with innovative full-color e-paper technology. This ultra-low power, lightweight and slim display serves as an eco-conscious alternative to traditional analog and paper-based promotional materials while delivering the high visibility and functionality that businesses demand. […]

news.samsung.com · Promoted content
Mon, Feb 10 at 9:22 PM

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JCDecaux Top Media acquires High Traffic Media in Panama

JCDecaux SE's majority-owned subsidiary JCDecaux Top Media has acquired High Traffic Media, a key player in outdoor advertising in Panama (population: 4.4 million). […]

JCDecaux
Mon, Feb 10 at 7:34 PM

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Russia’s wealthiest woman divorces husband following dispute over the merger or her online retail portal with the outdoor advertising firm Russ Group (The Moscow Times)

The co-founders of Russia’s largest online retailer Wildberries, Tatiana Kim and Vladislav Bakalchuk, officially ended their 22-year marriage on Monday as their split deepened an ongoing corporate dispute. Russian business news outlets have described the Wildberries-Russ Group merger as part of a broader power struggle between Kadyrov and influential billionaire senator Suleiman Kerimov. […]

themoscowtimes.com
Mon, Feb 10 at 7:32 PM

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Australian retail media outlook: $3bn market, race for scale and 50% inventory surge forecast as big guns resist standardisation (Mi3)

By Brendan Coyne, Paul McIntyre & Nadia Cameron. Australia's retail media market is set for "50 per cent more inventory and revenue" as more big players pile in – Aus Post the latest – and more money, perhaps $3bn this year, is channeled through retail media to join broader marketing investment to sales. […]

mi-3.com.au
Mon, Feb 10 at 7:29 PM

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Australia Post is launching its first in-store retail media network, in partnership with oOh!media’s retail marketing arm, reo (Mumbrella)

The network will initially launch across 60 Victorian locations, with reo handling the media sales. Aimee Dixon, general manager enterprise brand and retail marketing at Australia Post, explained that “leveraging our physical footprint” will allow the carrier to “expand the value we deliver to businesses across Australia. […]

mumbrella.com.au
Mon, Feb 10 at 7:25 PM

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