Australian retail media outlook: $3bn market, race for scale and 50% inventory surge forecast as big guns resist standardisation (Mi3)

By Brendan Coyne, Paul McIntyre & Nadia Cameron. Australia's retail media market is set for "50 per cent more inventory and revenue" as more big players pile in – Aus Post the latest – and more money, perhaps $3bn this year, is channeled through retail media to join broader marketing investment to sales. […]