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sixteen-nine.net
Mon, Feb 10 at 8:21 AM

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Is there a future for Google’s ChromeOS in digital signage? (DSToday)

by Mónica Fernández Bové — Managing Director, nsign.tv. In an industry largely dominated by operating systems like Android, Tizen, and WebOS, ChromeOS is trying to carve out its niche with promises of robust security, ease of management, and a connected ecosystem. Additionally, with the introduction of ChromeOS Flex, Google is enabling the software to be deployed on existing hardware. […]

digitalsignagetoday.com
Sun, Feb 9 at 7:14 PM

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Samsung has shown a massive 75-inch ePaper 5K display – it’s the world’s largest ever produced and even has a battery

By Efosa Udinmwen. Samsung’s 75-inch ePaper display operates at 0.00W for static images. Samsung's 5K resolution enhances outdoor advertising vivid visuals Includes a 5000 mAh rechargeable battery Runs on Samsung's Tizen system with 8GB of internal storage E-Ink, or ePaper displays have been gaining ground in the past few years, as cost efficiencies have arrived in producing them. […]

techradar.com
Sun, Feb 9 at 7:13 PM

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ISE 2025: Day 4 Recap – The Cloud is Taking Over Pro AV (rAVe Pubs)

Gary Kayye. As ISE 2025 comes to a close, one thing is certain… the cloud is becoming the backbone of Pro AV. Walking the show floor, I heard more mentions of cloud-based platforms than ever before. […]

ravepubs.com
Sun, Feb 9 at 6:59 PM

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Retail media networks are becoming a bigger part of Super Bowl-related advertising (Modern Retail)

By Allison Smith. In the weeks leading up to the NFL’s biggest showdown, retailers are transforming grocery aisles, mobile apps and e-commerce sites into prime-time ad space, thanks to the explosive growth of retail media networks. Super Bowl Sunday has long been the ultimate stage for advertisers. […]

modernretail.co
Sun, Feb 9 at 6:55 PM

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Indian OOH industry’s struggle for a common audience measurement currency (OOH Capital)

Rachana Lokhande. A key issue is the absence of a common currency, a standardized measurement system to evaluate and trade OOH assets. As Rachana Lokhande, founder of Glocal Bridge and partner at OOH Capital, explains, “The lack of a unified metric hampers transparency, efficiency, and ultimately, the medium’s growth. […]

oohcapital.com
Sun, Feb 9 at 6:35 PM

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ISE 2025: Even the components manufacturers are a little loose about MicroLED (16:9)

In the last hours of ISE Friday I took a swing through one of the main display halls and came across a stand for the LED component manufacturer Seoul Semiconductor, which sells not to the pro AV crowd but to the other display manufacturers at ISE. What stopped me was a pair of display totems that were positioned as prototypes for using microLED for use cases like advertising. […]

sixteen-nine.net
Sat, Feb 8 at 1:29 AM

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ISE 2025: A recap of the digital signage conferences: Digital Signage Summit (DSS) and the Retail Track (Invidis)

Florian Rotberg and Stefan Schieker. The biggest takeaway from both: how diverse, interactive, and technology-agnostic digital signage has become. […]

invidis.com
Fri, Feb 7 at 5:47 PM

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The Most Spectacular Moments of ISE 2025 in Barcelona (Invidis)

From the e-sports arena to robot dogs – we have captured the highlights of innovations in the video. […]

invidis.com
Fri, Feb 7 at 5:43 PM

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OOH ad sales: These metrics are useless for measuring sales effectiveness (Billboard Insider)

Lisa & Dan Nausley. Here are some example of focusing on the wrong end of the problem: Tracking how many proposals get submitted This is like a doctor tracking how many times they diagnose a patient without running any tests or diagnostics. Who would do that? […]

billboardinsider.com
Fri, Feb 7 at 5:36 PM

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The best Super Bowl billboard campaigns of the last decade: How brands make the most of a global event

The Super Bowl isn’t just the biggest night in American football; it’s also one of the most significant events on the global marketing calendar. With over 100 million viewers tuning in annually, brands see this as a prime opportunity to showcase their creativity, capture public attention, and make a lasting impression. […]

75media.co.uk
Fri, Feb 7 at 12:23 PM

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ISE 2025 Hits Record Attendance For Barcelona Show (16:9)

The numbers are already out for ISE 2025 – which ended less than an hour ago. 85,351 Unique Visitors 185,700 Total Visits 110,540 Registrations ... […]

sixteen-nine.net
Fri, Feb 7 at 10:52 AM

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Clear Channel Outdoor Sells Businesses in Mexico, Peru, and Chile; Brasil to follow (Invidis)

After selling its Northern European business to Bauer Media Group, Clear Channel Outdoor is now selling its Americas businesses. The company has completed the sale of its operations in Mexico, Peru, and Chile to Global Media US, which trades as Global Vía Pública, in a single “sign and close” transaction. […]

invidis.com
Fri, Feb 7 at 12:11 AM

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Effectiveness of OOH advertising in Ireland grew by 5% in 2024 (Adworld)

Colum Harmon, marketing director, PML Group. With per-campaign panel numbers and investment levels largely consistent with 2023, the key to these improvements lies in the context in which ads are delivered and the creative’s ability to cut through. […]

adworld.ie
Fri, Feb 7 at 12:11 AM

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Press releases from ISE 2025 in Barcelona (Commercial Integrator)

CI celebrates top-notch products and services from across the commercial AV industry with the prestigious TNT awards, unveiled at ISE 2025. […]

commercialintegrator.com
Fri, Feb 7 at 12:10 AM

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