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Lisa & Dan Nausley. What’s the old saying, “If selling OOH was easy, everyone would be doing it”. The prospecting landscape is littered with pitfalls and traps that claim many OOH sellers. […]
Revenue growth: +10.2% reported growth to €3,935.3m revenue in 2024, +9.7%organic growth; +3.6% organic growth in Q4 above our expectations, a record quarter; +21.9% digital revenue growth in 2024, 39% of Group revenue. […]
For the last couple of years, I’ve spent the morning before ISE opens up in a lovely, relatively serene part of Barcelona called Gracia, ... […]
Hat tip to Guy Campos and AV Magazine, which keeps a close eye on the Las Vegas Sphere’s business fortunes and plans … The ... […]
The out of home ad industry in the U.S. crossed the $9 billion revenue threshold for the first time, up 4.5% year on year ... […]
March 20 Webinar Open to Full Industry in Honor of Women’s History Month NEW YORK – March 7, 2025 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced today the expansion of its successful Women’s Empowerment program, WE.DOOH. […]
WASHINGTON, DC — Out-of-home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to data from the Out of Home Advertising Association of America (OAAA), the trade group representing the OOH advertising industry. This is the first time OOH advertising revenue has exceeded the $9 billion mark in the history of the medium. […]
Research firm Omdia’s Chief Analyst for looking at the display industry has a post up looking at the implications the tariffs battle might have ... […]
Florian Rotberg. Sales rose to more than 2 billion euros for the first time in the company’s history. Group sales grew by 7% (6% organically) to 2.05 billion euros. […]
Each quarter outperformed the last, with Q4 OOH expenditure closing at 16% higher than Q4 in 2023. The retail category continues to lead the charge when it comes to investment in OOH. With pricing wars between main multiples accounting for 30% of total grocery retailer spend. […]
The actual numbers are are not at all clear, but what’s certain is that one whole hell of a lot of people will be ... […]
International Women’s Day 2025 is about more than just conversation; it’s about accelerating action to create lasting change. For 75Media, this means not only fostering gender diversity but also making real, measurable strides in sustainability. […]
Is there a market for a transparent OLED mounted atop a slowly-rolling delivery robot? Dunno. I have three very different thoughts here: This is ... […]
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight. 75Media has acquired the majority of Mass Media’s large-format digital roadside billboard portfolio, further strengthening its position as one of the UK’s leading outdoor media operators. […]
by Florian Rotberg. From a digital signage perspective, the widespread use of transparent LED displays in shop windows and as room dividers within stores is striking. Classic LCD displays are hardly to be found anywher. […]
