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A success story: How good creative helped double OOH spending (Billboard Insider)

For more than a decade, Bushnell University in Eugene, Oregon, has advertised OOH using an in-house design team. As a new customer of Meadow Outdoor Advertising, management saw an opportunity to provide a more comprehensive creative service. To accomplish these goals, they brought Melody Roberts of Out of Home Creative on board to lead the creative. […]

billboardinsider.com
Wed, Jan 8 at 6:27 PM

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Opinion: Nobody in advertising should be at CES

Sorry, but nobody in advertising should be at CES. The entire world of Advertising is utterly lost. Massive opportunities are everywhere. […]

Editorial
Wed, Jan 8 at 2:06 PM

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OAAA says Digital Out of Home (DOOH) is a “smarter, longer-lasting alternative” to Super Bowl ads

By Steve Nicklin, SVP, Marketing & Analytics, OAAA. Four Weeks of Engagement Across 25 Markets for the Cost of One Super Bowl Ad. As brands gear up for the Super Bowl, one of the most-watched advertising events of the year, the Out of Home Advertising Association of America (OAAA) makes the case for Digital Out of Home (DOOH) as a smarter, longer-lasting alternative. […]

oaaa.org · Promoted content
Wed, Jan 8 at 1:51 PM

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Evexi CEO Andrew Broster On How His UK Software Firm Was Pulled Into Digital Signage (16:9)

The UK software firm Evexi has an interesting story behind its move into digital signage – in that it was more a pull from ... […]

sixteen-nine.net
Wed, Jan 8 at 10:00 AM

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Displace Shows Super-Premium Battery-Powered OLED TVs That Mount On Walls Using Just Suction (16:9)

CES always has a bunch of products on show that are interesting and buzzy, but don’t necessarily have much of a likely buyer market ... […]

sixteen-nine.net
Wed, Jan 8 at 9:40 AM

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Advertima CEO pitches his company’s in-store media capabilities (IAB Europe)

Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima shares how In-store Retail Media stands apart from traditional offline advertising and DOOH, offering real-time, data-driven solutions tailored for today’s shopper journey. Retail Media is more than online media. 80% more! […]

iabeurope.eu · Promoted content
Wed, Jan 8 at 9:38 AM

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Transparent OLED Media Chandelier At LG’s CES Booth Perhaps A Hint Of The Bling For Its ISE Stand? (16:9)

LG routinely puts a lot of money and effort into coming up with showstopper designs and digital bling for CES shows in Las Vegas, ... […]

sixteen-nine.net
Wed, Jan 8 at 9:03 AM

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Billboard Insider’s analysis and list of US mergers and acquisitions in the OOH industry in 2024

Billboard Insider has compiled our list of out of home transactions for 2024. Here are Iinsider's thoughts on this year's list. High Interest Rates Prevailed – if you remember, 2023 was a struggle for acquisitions as we saw the Federal Funds rate increase from .25% on March 17, 2022 to 5.50% on July 26, 2023. […]

billboardinsider.com
Tue, Jan 7 at 10:23 PM

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What to expect at ISE 2025 February 4-7 in Barcelona (TPI Magazine)

The Managing Director of Integrated Systems Europe (ISE) Mike Blackman previews what lies ahead for 2025. “We have made several strategic changes to the layout of the halls to enhance the attendee experience and streamline the flow of traffic. […]

tpimagazine.com · Promoted content
Tue, Jan 7 at 6:47 PM

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After a slow year, M&A activity in the billboard industry shows signs of revival (Billboard Insider)

Craig Berry and Chris Stark, Stark Capital Solutions. As has been written about and commented on over the past year, many experts predicted deal flow would pick back up as interest rates eased, and more deals came to market. It seems that “rubber is finally meeting the road”. […]

billboardinsider.com
Tue, Jan 7 at 6:41 PM

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Injury attorneys and health care are among the fast-growing categories in OOH advertising (Billboard Insider)

The injury attorney category has been growing faster than most categories. Health care related advertising continue to grow aggressively as well, which isn’t surprising since its over 17% of the national GDP. […]

billboardinsider.com
Tue, Jan 7 at 6:40 PM

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Second edition of Asia’s digital display show DDX Asia will take place February 20-21 in Mumbai, India

Launched in 2023, DDX Asia, the Expo brings together suppliers and buyers of digital solutions that power the retail and OOH environments. In its first edition DDX Asia drew 1500+ visitors. Encouraged by the response, the show is all set for its second edition to be held on February 20th and 21st, 2025, at Hall No 5, Nesco Exhibition Centre Goregaon Mumbai India. […]

ddxasia.events · Promoted content
Tue, Jan 7 at 6:38 PM

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Screenfeed, Signagelive Deepen Technical Ties, With Content Subscriptions Available On CMS Side

The subscription content company Screenfeed and one of its longtime CMS partners Signagelive have deepened their ties through an integration that brings Screenfeed’s many ... […]

sixteen-nine.net
Tue, Jan 7 at 9:48 AM

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Invidis Seeking Vendor Input For Latest Business Climate Index And Forecast

The folks at Munich-based invidis are again encouraging companies not only in EMEA but globally to contribute to its Digital Signage Business Climate Index ... […]

sixteen-nine.net
Tue, Jan 7 at 9:02 AM

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NRF, STRATACACHE Hoping To Draw As Many As 1,000 For Retail Media Conference This Weekend (16:9)

STRATACACHE is again working with the National Retail Federation on a full education day on retail media networks ahead of the organization’s annual retail ... […]

sixteen-nine.net
Tue, Jan 7 at 8:49 AM

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