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Advertising Week LATAM 2024 finds DOOH, retail media and AI among top five trends in advertising (Ported)

Advertising Week LATAM 2024 was held November 5-7 in Mexico City. Digital Out-of-Home (DOOH) advertising has seen a significant surge, particularly in programmatic formats. While China and the US are leading the way in retail media, Latin America, including Mexico, is experiencing rapid growth in this area. […]

portada-online.com
Wed, Nov 27 at 10:44 PM

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US out-of-home revenues grew in line with economy in Q3 2024 (Billboard Insider)

The US out-of-home ad industry grew in excess of inflation and about as fast as the US economy during the third quarter of 2024. Take a look at this table in which we compare US out of home revenue growth for the past 8 financial quarters against the change in the US nominal GDP and the inflation rate. […]

billboardinsider.com
Wed, Nov 27 at 6:24 PM

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Icelandic Software Firm Launches “Hardware-Free” Digital Signage Solution (16:9)

An Icelandic software services company called Dacoda has wrapped up two years of development work and launched a new SaaS digital signage product that ... […]

sixteen-nine.net
Wed, Nov 27 at 12:11 PM

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Video: Here’s A Volumetric Display That’s Much Closer To The Pop Culture Idea Of Holograms (16:9)

I natter away here when specialty display companies call their transparent LD or OLED screens, Pepper’s Ghost projections or spinning LED light thingies holograms, ... […]

sixteen-nine.net
Wed, Nov 27 at 8:58 AM

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Scala Opens First Of What It Says Will Be Several Satellite Showrooms Across Europe

There’s nothing unusual about digital signage CMS software companies having showrooms, but they’re almost always located somewhere in the head office building. The CMS ... […]

sixteen-nine.net
Wed, Nov 27 at 8:28 AM

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Betting Shop Chain Switches In-Store Digital Signage Set-Up To Amino’s Streaming Solution (16:9)

Paddy Power, the well-known retail betting shop chain in the UK and Ireland, has taken the interesting step of cutting over from a traditional ... […]

sixteen-nine.net
Wed, Nov 27 at 8:15 AM

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What is a retail media network? A primer (Supermarket News)

Rachel Gignac, Associate editor. What is a retail media network? From a retailer’s perspective, RMNs are about taking consumer data and allowing that data to be used to serve relevant ads to consumers in partnership with CPG companies. […]

supermarketnews.com
Wed, Nov 27 at 12:10 AM

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Tariffs planned by Trump would affect digital signage hardware imports from China and Mexico (Invidis)

by Florian Rotberg. The newly announced tariffs could considerably impact the digital signage industry in the US, as more than 50 percent of displays, LED, and media players are either imported from China or assembled on behalf of manufacturers in Mexico. Many digital signage hardware manufactures opened factories in Mexico in recent years to benefit from the Canada-US-Mexico free trade zone. […]

invidis.com
Tue, Nov 26 at 8:52 PM

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Trump Plans To Impose New Tariffs On Imported Electronics Could Chill US Pro AV Sector (16:9)

Guest post: Florian Rotberg, Invidis Despite the current USMCA free trade agreement that Donald Trump signed with Canada and Mexico during his first term ... […]

sixteen-nine.net
Tue, Nov 26 at 8:50 PM

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In-store media will only make up 0.8% of US omnichannel retail media ad spend, but it will grow much faster, at 45.5%, in 2025 (EMARKETER)

by Arielle Feger.  Despite varying retail success, both Walmart and Target reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per Target CEO Brian Cornell. Here are three learnings from the retailers’ Q3 earnings calls and their implications for the retail media landscape. 1. […]

emarketer.com
Tue, Nov 26 at 6:04 PM

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PPDS Gets A Deployment Of Its Lovely, Pricey E Ink Tableaux Screens … But Just Four Units (16:9)

Color e-paper is great tech, but prices likely have to come down by at least half – or more – before the industry is ... […]

sixteen-nine.net
Tue, Nov 26 at 12:43 PM

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DPAA Women’s Empowerment Program Teams Up with Bianca Best (Publicis) Author of Forthcoming Book, Big Impact Without Burnout

Dec. 11 Webinar on Setting Actionable Goals Open to Non-Members and Includes Exclusive Book Offer   NEW YORK – November 25, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its final Women’s Empowerment Webinar for the year on the topic of “Setting Actionable Goals for 2025. […]

dpaaglobal.com
Tue, Nov 26 at 10:12 AM

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Tech That Pours Transistor-Filled Inks On MicroLEDs Touted As Way To Realize Mass Market Pricing (16:9)

A UK chemicals company is teaming up with one of the world’s largest display manufacturers to co-develop a new kind of transparent display that ... […]

sixteen-nine.net
Tue, Nov 26 at 8:53 AM

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Agency executive’s take on how to integrate DOOH into omnichannel campaigns (Broadsign)

Giancarlo Arena, Head of Programmatic, Adsmurai, Global. In one campaign, Adsmurai combined mobile retargeting with DOOH placements, reinforcing brand presence at key moments throughout the day. This layered approach built familiarity and deepened engagement, guiding consumers through multiple touchpoints—from digital interactions to impactful, real-world visuals. […]

broadsign.com · Promoted content
Tue, Nov 26 at 12:10 AM

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CAPEX Spending By Display Manufacturers Surpasses $7B This Year; On Both LCD And OLED (16:9)

One indicator of the relative health of the display tech sector would be how much manufacturers are spending on equipment, and by that measure, ... […]

sixteen-nine.net
Mon, Nov 25 at 8:04 PM

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