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OOH ad sales: How to overcome the discomfort or even fear around discussing money (Billboarde Insider)

Like it or not, your relationship with money influences how you sell. There are two key factors that often prevent salespeople from confidently discussing budgets with clients: early conditioning around money and your own buying habits. How You Were Raised to Talk About Money Consider your childhood. […]

billboardinsider.com
Sun, Nov 17 at 8:25 PM

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Stratacache-owned PRN wins contract to manage its first Europan retail media network (Invidis)

Stratacache subsidiary PRN has secured a retail media contract with Europe’s largest gym chain, Basic Fit: PRN will manage more than 5,000 digital signage displays in over 850 gyms in France. Stratacache’s CEO Chris Riegel has been testing the waters for retail media in Europe for a while now. […]

invidis.com
Sun, Nov 17 at 8:20 PM

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DOOH ad measurement: Broadsign explains the DOOH impression multiplier

Quinn Mason. If you’ve ever bought digital advertising, you’re probably familiar with measuring campaign success through clicks, conversions, and digital impressions. But when it comes to digital out-of-home (DOOH) media, the game changes. […]

broadsign.com · Promoted content
Sun, Nov 17 at 8:10 PM

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Tiger Party unveils a new spectacular LED landmark in Taipei

New York-based digital out-of-home (DOOH) consultancy Tiger Party has recently completed its first Asian signage project, Taipei Lumitree, located near Taipei 101. This LED media installation was constructed in partnership with Kaiyue Construction and operated by Tiger Party. […]

Tiger Party · Promoted content
Sun, Nov 17 at 7:59 PM

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Additional comments on Outfront losing the MTA roadside billboard contract (Billboard Insider)

Our readers provided their thoughts on our stories on the MTA awarding their contract to Clear Channel and the OUTFRONT thoughts on that contract. Here are some of the comments we received. “You guys had it right. […]

billboardinsider.com
Fri, Nov 15 at 3:10 PM

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2024 Christmas Adverts: A Breakdown of the UK’s Top Retailer Campaigns

  Each year, the UK’s major retailers step up to deliver their best Christmas ads, bringing warmth, humour, and nostalgia to our screens. With anticipation high from viewers, 2024’s Christmas ads are no exception. This year’s campaigns blend magic, emotion, tradition, and (in Morrison’s case) singing oven-gloves to captivate audiences. […]

75media.co.uk
Fri, Nov 15 at 9:24 AM

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360-Degree LED Column, 10M-High Dynamic Windows At New Public Media Project In Taipei (16:9)

Taipei now has an LED-driven public video installation that has some similarities to Outernet London, though not nearly at the same scale. Taipei Lumitree ... […]

sixteen-nine.net
Fri, Nov 15 at 8:32 AM

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Outfront CEO explains why the company exited the MTA roadside billboard deal that was picked up by Clear Channel Outdoor (Billboard Insider)

Translation: The terms were not to our liking and the margin wasn’t good enough.. Here’s what OUTFRONT CEO Jeremy Male said on this week’s earnings call about the MTA billboard contract which Clear Channel is taking over from OUTFRONT, sponsored and analyzed by SignValue. […]

billboardinsider.com
Thu, Nov 14 at 5:22 PM

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Link Media Outdoor to resume acquisitions of billboard assets in 2025 (Billboard Insider)

SignValue’s Take: Link Media’s rural billboard plant is growing faster than the other US public companies and Link continues to benefit from scale economies as evidenced by an increasing cashflow margin. Link Media did no acquisitions during 2024 but we expect this to change. […]

billboardinsider.com
Thu, Nov 14 at 4:16 PM

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PRN Opens Retail Media Networks Bridgehead In Europe With 5,000+ Screen Deal Involving Fitness Club Chain (16:9)

Stratacache subsidiary PRN has made its first big move into the European retail media market, doing a partnership deal to sell and manage ads ... […]

sixteen-nine.net
Thu, Nov 14 at 8:58 AM

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Loop’s Rough Year Gets Worse; Asks For Restraining Order To Block Sale Of Its Assets By Main Lender (16:9)

A year that one might describe as, umm, turbulent just keeps dishing it out for digital out of home media company Loop Media, which ... […]

sixteen-nine.net
Thu, Nov 14 at 8:28 AM

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The Las Vegas Sphere makes most money from concert films, not from music residencies (advertising not even mentioned) (AVInteractive)

Sphere Entertainment Co CEO James Dolan says the Sphere already makes more money from regular film showings than from its many music residencies. Sphere Entertainment Co plan forms part of a revenue-generating strategy reported by the Las Vegas Review-Journal, which also includes scheduling a performance every day. […]

avinteractive.com
Thu, Nov 14 at 12:22 AM

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LG Presents The Stretchiest MicroLED to Date (Invidis)

by Antonia Hamberger. The clothing industry has always been considered the main target market for stretchable displays. The first model was already picked up by Korean fashion designers Youn-Hee Park and Chung-Chung Lee for Seoul Fashion Week 2024. […]

invidis.com
Thu, Nov 14 at 12:17 AM

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OAAA predicts more measurement, more digital, more AI and more programmatic for OOH advertising in 2025 (MediaVillage)

Anna Bager. Advances in Measurement and Analytics: As real-time measurement tools, geo-fencing, and location targeting technologies become more prevalent, OOH advertising will continue to become more data-driven, using advanced analytics to measure audience exposure, campaign effectiveness, and ROI. […]

mediavillage.com · Promoted content
Thu, Nov 14 at 12:10 AM

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EG America, the fifth-largest convenience store chain in the U.S., joins Axionet retail media network

Axonet has added EG America, the fifth-largest convenience store chain in the U.S. with over 1,500 locations in almost 30 states, to its retail media network. The integration will be completed in early Q1 2025 and will include offsite interactions and in-store experiences. […]

Axonet
Wed, Nov 13 at 6:06 PM

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