Magna projects a 4.4% growth rate for OOH for 2025, tariff turmoil is not factored in yet (OAAA)

OOH ad spend grew to a record $9.13 billion in 2024 producing a 4.5% increase over 2023 and setting a second consecutive record annual total. As one of the year’s growth ad channels, OOH outperformed TV, radio, magazine and newspaper, according to MAGNA. Continuing recent yearly trends, DOOH was the biggest growth driver, increasing 7.5%. […]