http://screenmediadaily.com/kinetic-expands-media-planning-model-to-reach-connected-travelers/
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We all know the phrase “comparing apples and oranges”; typically, it’s an innocuous enough mistake. However, when it comes to media planning, marketers should focus on the strength of Out-of-Home media, and not on how it doesn’t conform to other media channels. Billboards are not banner ads, and that’s ok. […]
Enabling Retail Success by Using Actionable Data (Dallas, TX. 03/25/25) Zynchro System (www.zynchro.tv) collaborates with Sony Semiconductor Solutions (Sony) as the first integration partner to develop and integrate Sony’s AITRIOS™ technology suite for the digital signage market. The solution was demonstrated at Retail’s Big Show (NRF) in New York City this February. […]
New Chief Velocity Outdoor Menu Board Mount Will Exhibit at McCormick Place in Booth 11835 EDEN PRAIRIE, Minn. — Mar. 12 2025, —Chief, a brand of Legrand | AV, announced that its new Chief® Velocity Outdoor Pedestal System will debut at the National Restaurant Association Show at McCormick Place in Chicago, May 17-20. […]
In yet another example of LED being mainstreamed, here’s a fitness facility with a spin bike room that has a very sizeable fine pitch ... […]
In this episode of Xceptional Insights by AVIXA, Sean Wargo and Peter Hansen discuss how the recent news of tariffs in the United States will ripple across the professional audiovisual market. How can the cost increases affect you business, and are there any silver linings? Find out in this episode. […]
The level of tariffs announced last week in the USA has greatly exceeded expectations and significantly increased the odds of a recession. That’s the assessment of AVIXA economist Peter Hansen, after the announcement of new tariff rates including 54% for China, 46% for Vietnam and 32% for Taiwan. […]
by Florian Rotberg. Digital signage hardware companies are now looking for creative ways to reduce the customs value of their imports into the US to mitigate the financial impact of President Donald Trump’s punitive tariffs. According to tax advisors interviewed by the Financial Times (paywall), the reported import value can be reduced by up to 20%. […]
BILLERICA,Mass., April 07, 2025 -- E Ink (8069.TW) the originator, pioneer, and global commercial leader in electronic paper (ePaper) technology, has unveiled its latest technological breakthrough with E Ink Marquee™. E Ink successfully developed a 4-particle color system that allows for vibrant color with an extended temperature range for outdoor and digital out of home (DOOH) signage. […]
by Arielle Feger. Walmart plans to open or remodel 45 Fuel and Convenience stations this year, bringing its total to 450 locations. On the surface, it’s a physical expansion—but it’s also a strategic retail media move. […]
Lamar purchased another 150 easements under billboards during 2024. Lamar owns the land under 1 out of 8 billboards. Easements reduce financial risk by creating a permanent reduction in expenses. […]
Thomas Giesken, the President of Giesken Outdoor Advertising, has finalized a deal to sell the last of his out of home assets to Lamar Advertising. We also heard from Craig Berry from Stark Capital Solutions who worked on the transaction. We are pleased to announce that Tom Giesken (Giesken Outdoor Advertising) has sold his last digital billboards in Sidney, OH to Lamar. […]
Michael Galasso, Shareholder, Robbins Kelly Patterson Tucker. With over 8,000 local jurisdictions, each regulating signs differently, it can be a challenge to establish effective policies and procedures – especially over large geographic footprints– to facilitate local permitting. Each code is different. […]
by Florian Rotberg. How Mexico’s exemption saves the digital industry from a seismic shock for now and why Made in Europe, TAA and Make in India labels will become more important. While services and software are not yet targeted by US tariffs or international retaliations, the interest in finding alternatives to US-based hyper scalers, and other software platforms is rising fast. […]
OOH ad spend grew to a record $9.13 billion in 2024 producing a 4.5% increase over 2023 and setting a second consecutive record annual total. As one of the year’s growth ad channels, OOH outperformed TV, radio, magazine and newspaper, according to MAGNA. Continuing recent yearly trends, DOOH was the biggest growth driver, increasing 7.5%. […]
Taiwanese display manufacturer BenQ took the interesting step all the way back to 2019 of starting to market a display that was Pantone Validated ... […]
