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‘Tariff levels have exceeded expectations’ – AVIXA analyst

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avinteractive.com
Mon, Apr 7 at 10:03 PM

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E Ink has developed first weather-resistant, full-color ePaper display designed for outdoor digital signage

BILLERICA,Mass., April 07, 2025 -- E Ink (8069.TW) the originator, pioneer, and global commercial leader in electronic paper (ePaper) technology, has unveiled its latest technological breakthrough with E Ink Marquee™. E Ink successfully developed a 4-particle color system that allows for vibrant color with an extended temperature range for outdoor and digital out of home (DOOH) signage. […]

E Ink
Mon, Apr 7 at 9:58 PM

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Walmart expands fuel and convenience footprint—and its retail media potential (EMARKETER)

by Arielle Feger. Walmart plans to open or remodel 45 Fuel and Convenience stations this year, bringing its total to 450 locations. On the surface, it’s a physical expansion—but it’s also a strategic retail media move. […]

emarketer.com
Mon, Apr 7 at 9:46 PM

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How digital signage hardware companies can limit the impact of tariffs (Invidis)

by Florian Rotberg. Digital signage hardware companies are now looking for creative ways to reduce the customs value of their imports into the US to mitigate the financial impact of President Donald Trump’s punitive tariffs. According to tax advisors interviewed by the Financial Times (paywall), the reported import value can be reduced by up to 20%. […]

invidis.com
Mon, Apr 7 at 9:38 PM

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Lamar owns the land under 1 out of 8 billboards (Billboard Insider)

Lamar purchased another 150 easements under billboards during 2024. Lamar owns the land under 1 out of 8 billboards. Easements reduce financial risk by creating a permanent reduction in expenses. […]

billboardinsider.com
Mon, Apr 7 at 9:35 PM

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Giesken Outdoor sells to Lamar (Billboard Insider)

Thomas Giesken, the President of Giesken Outdoor Advertising, has finalized a deal to sell the last of his out of home assets to Lamar Advertising. We also heard from Craig Berry from Stark Capital Solutions who worked on the transaction. We are pleased to announce that Tom Giesken (Giesken Outdoor Advertising) has sold his last digital billboards in Sidney, OH to Lamar. […]

billboardinsider.com
Mon, Apr 7 at 9:31 PM

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Obtaining a sign permit: best practices (Billboard Insider)

Michael Galasso, Shareholder, Robbins Kelly Patterson Tucker. With over 8,000 local jurisdictions, each regulating signs differently, it can be a challenge to establish effective policies and procedures – especially over large geographic footprints– to facilitate local permitting. Each code is different. […]

billboardinsider.com
Mon, Apr 7 at 9:28 PM

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How the new tariffs are affecting the digital signage industry (Invidis)

by Florian Rotberg. How Mexico’s exemption saves the digital industry from a seismic shock for now and why Made in Europe, TAA and Make in India labels will become more important. While services and software are not yet targeted by US tariffs or international retaliations, the interest in finding alternatives to US-based hyper scalers, and other software platforms is rising fast. […]

invidis.com
Sun, Apr 6 at 10:02 PM

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Magna projects a 4.4% growth rate for OOH for 2025, tariff turmoil is not factored in yet (OAAA)

OOH ad spend grew to a record $9.13 billion in 2024 producing a 4.5% increase over 2023 and setting a second consecutive record annual total. As one of the year’s growth ad channels, OOH outperformed TV, radio, magazine and newspaper, according to MAGNA. Continuing recent yearly trends, DOOH was the biggest growth driver, increasing 7.5%. […]

oaaa.org
Sun, Apr 6 at 9:55 PM

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BenQ Beefs Up Its Push On Digital Signage Displays That Are Validated For Pantone Color (16:9)

Taiwanese display manufacturer BenQ took the interesting step all the way back to 2019 of starting to market a display that was Pantone Validated ... […]

sixteen-nine.net
Fri, Apr 4 at 5:48 AM

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How the out-of-home ad industry and lending have changed in 25 years (Billboard Insider)

Ken Altena, Partner, Billboard Loans. More big roadside signs; Slower revenue growth; Out of home lenders come and go; Lending multiples have stayed the same; Valuation has switched from a revenue multiple to a billboard cashflow multiple. Look at these OAAA figures for roadside bulletins and posters for the past 24 years. […]

billboardinsider.com
Fri, Apr 4 at 12:14 AM

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Ad dollars are under scrutiny as brands brace for tarriff impact (CNBC)

Lillian Rizzo, Media Reporter. “From the rising inflation plus layoffs and unemployment plus the impact of tariffs. […]

cnbc.com
Fri, Apr 4 at 12:11 AM

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OOH ad sales: overcoming prospecting mistakes, what you say and how you do it (Billboard Insider)

Lisa & Dan Nausley. If behavior and attitude are the blueprint and belief system that OOH sellers exist in, then technique is how they go about their business. Technique is what you say and how you do it. […]

billboardinsider.com
Fri, Apr 4 at 12:11 AM

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Smartify and the Soul of the Smart City

By Oleg Vyadro. Today, Smartify is an urban panel and retail media network, yes — but to call it that alone would miss the point. What sets us apart is that we invest in the relationships behind the screens. […]

blog.smartifymedia.com · Promoted content
Fri, Apr 4 at 12:10 AM

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The tariffs will cause digital signage hardware price increases of up to 50% (Invidis)

by Florian Rotberg. Imports into the US will be subject to different tariff rates, depending on the product category and country of origin. In the American digital signage market, the tariffs will result in dramatically increased prices. […]

invidis.com
Thu, Apr 3 at 11:25 PM

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