Tuesday, January 7, 2025

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Monday, January 6 Mon, Jan 6

Philips and Sharp to launch a range of digital signage products in February at ISE 2025 in Barcelona (SignLink)

Jonathan Pert. Philips Professional Display Solutions (PPDS), the digital signage arm of technology company Philips, is set to announce a range of products and strategic partnerships at Integrated Systems Europe (ISE) 2025. The annual tech show for the audiovisual and systems integration industries is taking place in Barcelona from February 4th to 7th, 2025. […]

signlink.co.uk
Mon, Jan 6 at 1:50 PM

Fintech ad spending surges 45% as brands target mainstream audiences via OOH advertising (EMARKETER)

by Jeremy Goldman and Lauren Ashcraft. The news: Fintech ad spending has surged 45% YoY since 2021, as major platforms like Mercury, Brex, and Klarna shift from startup-focused messaging to mainstream market campaigns. Out-of-home (OOH) advertising budgets demonstrate significant momentum: Brex has reported a 30% annual increase in OOH spending. […]

emarketer.com
Mon, Jan 6 at 1:47 PM

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