http://oaaathoughtleadership.com/2016/01/15/a-report-from-the-future-by-stephen-freitas/
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by Fern Siegel. A December Borrell survey of local ad buyers revealed their 2024 media preferences. The medium that had the biggest average ad budget was OOH and outdoor advertising, which totaled $54,400. […]
by Sky Canaves. Amazon and Walmart combined will gobble up more than 84% of all retail media ad spending in 2025, leaving a rather narrow slice of the market for all other players. RMNs that make up the long tail of ad spending will face the harsh reality that they lack the digital footprints necessary to generate meaningful revenues solely by monetizing their owned and operated digital channels. […]
by Daniel Brown — Editor, Networld Media Group. Digital signage market expansion was not limited to revenue; the industry saw consolidation as larger companies acquired smaller firms to bolster their capabilities and market presence. This consolidation trend is reshaping the competitive landscape, enabling the delivery of more comprehensive and integrated solutions. […]
GroupM’s End-of-Year global advertising forecast shows that Out-of-Home (OOH) advertising has maintained its share of the global advertising industry, largely driven by the strong performance of its digital counterpart, DOOH. It’s predicted that DOOH will account for 42% of total OOH revenue by 2025. […]
Here’s a look at the top posts from 2024 – in terms of views from readers – on Sixteen:Nine. If there is any clarity ... […]
The U.S. electric vehicle charging network experienced substantial growth and improved reliability in 2024, according to a study by Paren, referenced by Green Car Reports. During the peak travel week of Thanksgiving, charging sessions increased by nearly 50%, paralleled by a similar growth in the number of available charging connectors. […]
Much has been written about the visuals developed for live concerts at Sphere in Las Vegas – everything from amazed (Phish) to underwhelmed (Eagles). ... […]
By Mitchell Parton. In-store retail media is another area in which companies are rapidly investing in their advertising capabilities, adding digital screens around stores and building out the data platforms that power them. EMarketer forecasted earlier in 2024 that in-store retail media ad spending will grow about 47% in 2025. […]
The US media and telecoms giant Comcast has added a pair of what it calls “new collaborations” with tech firms that are intended to ... […]
Acquisitions were down in 2023 and 2024 in OOH ad market. Out-of-home investment bankers say M&A activity is picking up. Lamar is signalling it is back in the market. […]
Alyssa Borelli. For the first time, ISE 2025 introduces flexible ticketing options, including the new Content Day Pass. This pass provides daily access to ISE Summits along with additional Track Sessions happening on the same day — all at no extra cost. […]
Billboard Insider’s take: Your small business doesn’t have to comply with FINCEN reporting – for now. But that may change later this year. The beneficial ownership rules apply to almost every small business. […]
Just prior to DSE, I was in Palm Springs to take part in an executive retreat for the digital signage crowd, organized and run ... […]
A hotel operator in Scandinavia is evaluating one of those life-sized transparent LCD display systems and an AI-driven avatar to check in guests when ... […]
The Yaham staffer posting this on Linkedin unfortunately references this as a “naked-eye 8K 3D screen” on a building in Changsha, China, but this ... […]
