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How the new tariffs are affecting the digital signage industry (Invidis)

by Florian Rotberg. How Mexico’s exemption saves the digital industry from a seismic shock for now and why Made in Europe, TAA and Make in India labels will become more important. While services and software are not yet targeted by US tariffs or international retaliations, the interest in finding alternatives to US-based hyper scalers, and other software platforms is rising fast. […]

invidis.com
Sun, Apr 6 at 10:02 PM

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Magna projects a 4.4% growth rate for OOH for 2025, tariff turmoil is not factored in yet (OAAA)

OOH ad spend grew to a record $9.13 billion in 2024 producing a 4.5% increase over 2023 and setting a second consecutive record annual total. As one of the year’s growth ad channels, OOH outperformed TV, radio, magazine and newspaper, according to MAGNA. Continuing recent yearly trends, DOOH was the biggest growth driver, increasing 7.5%. […]

oaaa.org
Sun, Apr 6 at 9:55 PM

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BenQ Beefs Up Its Push On Digital Signage Displays That Are Validated For Pantone Color (16:9)

Taiwanese display manufacturer BenQ took the interesting step all the way back to 2019 of starting to market a display that was Pantone Validated ... […]

sixteen-nine.net
Fri, Apr 4 at 5:48 AM

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How the out-of-home ad industry and lending have changed in 25 years (Billboard Insider)

Ken Altena, Partner, Billboard Loans. More big roadside signs; Slower revenue growth; Out of home lenders come and go; Lending multiples have stayed the same; Valuation has switched from a revenue multiple to a billboard cashflow multiple. Look at these OAAA figures for roadside bulletins and posters for the past 24 years. […]

billboardinsider.com
Fri, Apr 4 at 12:14 AM

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Ad dollars are under scrutiny as brands brace for tarriff impact (CNBC)

Lillian Rizzo, Media Reporter. “From the rising inflation plus layoffs and unemployment plus the impact of tariffs. […]

cnbc.com
Fri, Apr 4 at 12:11 AM

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OOH ad sales: overcoming prospecting mistakes, what you say and how you do it (Billboard Insider)

Lisa & Dan Nausley. If behavior and attitude are the blueprint and belief system that OOH sellers exist in, then technique is how they go about their business. Technique is what you say and how you do it. […]

billboardinsider.com
Fri, Apr 4 at 12:11 AM

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Smartify and the Soul of the Smart City

By Oleg Vyadro. Today, Smartify is an urban panel and retail media network, yes — but to call it that alone would miss the point. What sets us apart is that we invest in the relationships behind the screens. […]

blog.smartifymedia.com · Promoted content
Fri, Apr 4 at 12:10 AM

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The tariffs will cause digital signage hardware price increases of up to 50% (Invidis)

by Florian Rotberg. Imports into the US will be subject to different tariff rates, depending on the product category and country of origin. In the American digital signage market, the tariffs will result in dramatically increased prices. […]

invidis.com
Thu, Apr 3 at 11:25 PM

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Large-format e-paper signage at competitive prices might soon become a reality (Invidis)

by Antonia Hamberger. Through a new joint venture, E Ink is working with AUO to accelerate the production and market launch of large-format panels. E Ink and AUO Display Plus (ADP), a subsidiary of AUO, are forming a joint venture. […]

invidis.com
Thu, Apr 3 at 11:22 PM

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Updated agenda and info: OAAA Media Conference 2025 May 5-7 in Boston, Massachusetts

This year's event is themed "The Power of Presence." Topics we’re covering: Creativity; Retail Media; Programmatic OOH in the Media Mix; Measurement; Emerging Tech. […]

ooh2025.com · Promoted content
Thu, Apr 3 at 11:20 PM

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Multiply Group, Al Arabia Outdoor Advertising to establish global investment entity in out-of-home advertising (WAM – Emirates News Agency)

ABU DHABI, 3rd April, 2025 -- Al Arabia Outdoor Advertising signs a Memorandum of Understanding with the media vertical of Multiply Group, the Abu Dhabi-based investment holding company, setting the stage for the creation of a joint entity dedicated to investing in the global out-of-home (OOH) advertising sector, strengthening global presence and supporting expansion plans into international markets. […]

wam.ae
Thu, Apr 3 at 10:49 PM

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Registration is open for InfoComm China 2025 taking place April 16-18 in Beijing

Established in 2007, Beijing InfoComm China is the focal point for Pro AV innovations, attracting top-tier technology innovators and senior decision-makers from the AV and IT sectors. The event showcases the latest advancements and solutions, drawing high-value buyers from over 30 vertical markets. […]

infocomm-china.expotec.com.cn · Promoted content
Thu, Apr 3 at 10:31 PM

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OOH ad operator Link Media: 2024 revenues up 5.2% but no more acquisitions for now (Billboard Insider)

Revenues grew 5.4% in 2024 with 4% of the improvement coming from increases in rates and occupancy and 1% of the improvement coming from acquisitions. Land costs declined from 19.7% of revenue in 2022 to 18.3% or revenue in 2024. Overhead declined from 6.6% of revenue in 2022 to 6.4% of revenue on 2024. […]

billboardinsider.com
Thu, Apr 3 at 10:14 PM

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Midwich APAC Partners with Signagelive to Deliver Cutting-Edge   

Digital Signage Solutions Across Asia-Pacific March 18th, 2025  –   Midwich   APAC,   a   leading   distributor   of   professional   AV solutions, is pleased to announce a new strategic partnership with Signagelive, a world-class   digital   signage  software    provider. […]

digitalsignagefederation.org
Thu, Apr 3 at 5:22 PM

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Edgefactory Transforms IT Software Firm’s Event From Sales Kickoff To Immersive Experience

While big LED video wall or projection backdrops are now common for business events – particularly those involving tech companies – Quest Software really ... […]

sixteen-nine.net
Thu, Apr 3 at 7:07 AM

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