Raw Feed & Search

Ad agency’s perspective: OOH’s slow, manual booking process is holding it back (Dentsu via Campaign)

Adam Garrity, head of global OOH at dentsu, explains why automation is the solution. If you’ve ever bought out-of-home (OOH) ads, you’ll know how time-consuming it can be – briefings, rate negotiations, booking confirmations, artwork reviews and measurement discussions, often with multiple media owners. A last-minute budget, timing, or geography change can mean another round of calls. […]

campaignlive.co.uk · Promoted content
Wed, Feb 12 at 8:10 PM

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Owning a billboard is not an easy way to make money (Billboard Insider)

Billboard Insider’s take: The easiest way to create value in an out of home acquisition is to buy undersold billboards and to a better job selling. The next easiest way to create value is to buy at a good price during a recession or downturn and to be patient. It’s very very hard to create much value by cutting expenses because there aren’t too many expenses to cut. […]

billboardinsider.com
Wed, Feb 12 at 8:03 PM

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OOH advertising industry and the tariffs: things to watch (OAAA)

By Mike Hershey, EVP, Government Affairs. Where this lands at the end of the 30-day pause, and beyond, is unknown. Equally uncertain is how countries will respond to the steel and aluminum tariffs. […]

oaaa.org
Wed, Feb 12 at 7:42 PM

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New Member Interview- Dise

What does your company do? Dise develops and delivers the leading IXM platform through a global partner community, enabling brands and retailers to manage customer experiences by seamlessly bridging the online and in-store customer journey through digital touchpoints. \What’s next for your company/the industry? […]

digitalsignagefederation.org
Wed, Feb 12 at 4:43 PM

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DoohClick’s take on DOOH tech shown at ISE 2025 in Barcelona: E Ink, AI and the demand for better content

Over three days, Mark Bracey and Jonas Glad met with partners, customers, and industry leaders to discuss the latest advancements shaping the future of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. From E Ink displays to AI-driven automation and cutting-edge LED screen technology, ISE 2025 made one thing clear—the tech is evolving fast, but content remains king. 1. […]

doohclick.com
Wed, Feb 12 at 12:10 AM

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Opinion on brands disguising their logos in ads: Outdoor campaigns have been “lost of late” (The Drum)

By Amy Houston, Senior Reporter. We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s and Tesco have been able to mess with their logos, plus effectiveness experts give their verdict. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all deleted or disguised their logos in outdoor advertising campaigns. […]

thedrum.com
Tue, Feb 11 at 5:31 PM

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Intuitive’s business of putting DOOH displays behind trash stations has blown up to tens of thousands of screens installed (16:9)

Countless companies have tried sticking a screen above things in public spaces, thinking – or more appropriately hoping – that the scenario and dynamics were something that would interest brand advertisers. I won’t say it never worked, but there’s a lot of roadkill. […]

sixteen-nine.net
Tue, Feb 11 at 5:28 PM

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A team of four students from Norway wins the contest for an innovation project in digital signage at ISE 2025 (Invidis)

by Florian Rotberg. From 8 a.m. on Thursday morning until the end of the trade fair on Friday, the teams (3-5 students each) from 50 countries had to develop innovations related to ProAV and digital signage. […]

invidis.com
Tue, Feb 11 at 5:06 PM

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Data Jam says its device captures the number of mobile phones around DOOH screens as a metric of audience (Outsmart)

Limited Space is the first UK retail and leisure OOH media owner to install Data Jam’s 'Jam Boxes' in its Digital Out-Of-Home (DOOH) inventory - at 19 shopping centre locations. […]

outsmart.org.uk
Tue, Feb 11 at 5:05 PM

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ISE 2025 Recap by Commercial Integrator

Dan Ferrisi. IPMX is an open-standard protocol for interoperable AV-over-IP. The protocol builds on SMPTE ST 2110, which has been successfully used in live TV broadcasts. […]

commercialintegrator.com
Tue, Feb 11 at 5:02 PM

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What happened to the independent out-of-home ad agencies? (Billboard Insider)

Billboard Insider received this comment from an independent out of home company owner: “What happened to all the agencies? In the past there were 8-10 big agencies and 10 more small agencies that used billboards in my state. Me and my sales guy went to see all the agencies listed, we thought it would take 2 days to work the list. […]

billboardinsider.com
Tue, Feb 11 at 4:58 PM

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EMC Outdoor Welcomes Lauren Spinelli, VP Client Partnerships

EMC Outdoor is thrilled to announce the addition of Lauren Spinelli as Vice President of Client Partnerships. Laurens history with OOH, Event and Trade Show marketing will support EMC’s continued growth and bring valuable experience to the agency’s clients. […]

emcoutdoor.com
Tue, Feb 11 at 9:52 AM

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When Cutting-edge Digital Signage Software Meets Expert Nationwide Installation

When cutting-edge digital signage software meets expert nationwide installation, magic happens! REACH Media Network and Snap Install team up to deliver hassle-free, high-quality digital signage deployments that keep businesses connected and engaged. This partnership ensures smooth installations, strategic placement, and long-term success. […]

digitalsignagefederation.org
Tue, Feb 11 at 12:45 AM

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The first Investor Forum at ISE: Despite the tariff threats, the current Pro AV market is attractive (Invidis)

The days of linear growth are over. Donald Trump’s return to the White House is not helping – the threat of punitive tariffs is bringing uncertainties to the markets. The disruption of AI, the trend towards operational efficiency, a lack of employees and the pressure to reduce costs are causing changes in the market. […]

invidis.com
Mon, Feb 10 at 9:38 PM

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E Ink Unveils Its Biggest Digital Poster Yet with a 75‑Inch Kaleido Display, Designed for DOOH (Daily Display)

E Ink introduced a 75-inch display using print-color ePaper technology with an RGB color filter array on black and white electronic paper film. It supports 4,096 colors and text. The operating temperature range is -15°C to 65°C. […]

displaydaily.com
Mon, Feb 10 at 9:24 PM

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