Owning a billboard is not an easy way to make money (Billboard Insider)

Billboard Insider’s take: The easiest way to create value in an out of home acquisition is to buy undersold billboards and to a better job selling. The next easiest way to create value is to buy at a good price during a recession or downturn and to be patient. It’s very very hard to create much value by cutting expenses because there aren’t too many expenses to cut. […]