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Raspy voices, aching feet, but smiling faces: the four days of ISE are the most important networking time of the year for the ProAV industry. We at invidis also visited countless stands, having great conversations along the way. […]
by Balthasar Mayer. AI on and behind the screen, the beginning dominance of software and the rise of e-paper: invidis identifies the ISE 2025 digital signage trends shaping the industry for the coming years. 4. […]
by Florian Rotberg. Vertiseit has grown from a small Swedish digital signage provider to one of Europe’s leading ISVs. In 2024, the acquisition of Visual Art doubled its revenue to more than 60 million Euros. […]
Billboard attorney Marnie Christine Cody Ware describes a billboard easement as a legal contract that gives the granteee of the easement rights to operate a billboard on property that is owned by someone else. […]
Outsmart, the trade body for the out-of-home (OOH) advertising industry in the UK reports that OOH revenue for year end 2024 saw growth of +7.7% year-on-year with total revenues of £1.4bn, the highest ever. The figures, collated by PwC, show digital out-of-home (DOOH) grew +10.2% and classic out-of-home was up +3.0%. DOOH’s share of total revenue is 66%. […]
Adam Garrity, head of global OOH at dentsu, explains why automation is the solution. If you’ve ever bought out-of-home (OOH) ads, you’ll know how time-consuming it can be – briefings, rate negotiations, booking confirmations, artwork reviews and measurement discussions, often with multiple media owners. A last-minute budget, timing, or geography change can mean another round of calls. […]
Billboard Insider’s take: The easiest way to create value in an out of home acquisition is to buy undersold billboards and to a better job selling. The next easiest way to create value is to buy at a good price during a recession or downturn and to be patient. It’s very very hard to create much value by cutting expenses because there aren’t too many expenses to cut. […]
By Mike Hershey, EVP, Government Affairs. Where this lands at the end of the 30-day pause, and beyond, is unknown. Equally uncertain is how countries will respond to the steel and aluminum tariffs. […]
What does your company do? Dise develops and delivers the leading IXM platform through a global partner community, enabling brands and retailers to manage customer experiences by seamlessly bridging the online and in-store customer journey through digital touchpoints. \What’s next for your company/the industry? […]
Over three days, Mark Bracey and Jonas Glad met with partners, customers, and industry leaders to discuss the latest advancements shaping the future of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. From E Ink displays to AI-driven automation and cutting-edge LED screen technology, ISE 2025 made one thing clear—the tech is evolving fast, but content remains king. 1. […]
By Amy Houston, Senior Reporter. We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s and Tesco have been able to mess with their logos, plus effectiveness experts give their verdict. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all deleted or disguised their logos in outdoor advertising campaigns. […]
Countless companies have tried sticking a screen above things in public spaces, thinking – or more appropriately hoping – that the scenario and dynamics were something that would interest brand advertisers. I won’t say it never worked, but there’s a lot of roadkill. […]
by Florian Rotberg. From 8 a.m. on Thursday morning until the end of the trade fair on Friday, the teams (3-5 students each) from 50 countries had to develop innovations related to ProAV and digital signage. […]
Limited Space is the first UK retail and leisure OOH media owner to install Data Jam’s 'Jam Boxes' in its Digital Out-Of-Home (DOOH) inventory - at 19 shopping centre locations. […]
Dan Ferrisi. IPMX is an open-standard protocol for interoperable AV-over-IP. The protocol builds on SMPTE ST 2110, which has been successfully used in live TV broadcasts. […]
