Monday, December 30, 2024

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Friday, December 27 Fri, Dec 27

How ISE 2025 will be different from the previous shows: Feb 4-7 in Barcelona (rAVe Pubs)

Bob Snyder. We’re guessing ISE might reach more than 80,000 (and maybe a high of 85,000.) The only drawback of increased attendance is more expensive hotel rooms. (My room doubled in price this year.) There will be a new approach for content: You can book ISE Tracks which are deeper insights into the megatrends — including AI, Audio, Cybersecurity, Retail, Sustainability and more. […]

ravepubs.com · Promoted content
Fri, Dec 27 at 2:52 PM

Thursday, December 26 Thu, Dec 26

New retail media networks won’t dent the share of ad spending allocated to Amazon and Walmart (Business Insider)

Lauren Edmonds. EMARKETER's report said "Amazon and Walmart combined will gobble up more than 84% of all retail media ad spending in 2025, representing a pervasive and unyielding dominance within the channel," the report said. "The share of ad spending allocated to all other RMNs increased by less than 1 percentage point between 2019 and 2024. […]

businessinsider.com
Thu, Dec 26 at 7:57 PM

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