What to expect from retail media networks in 2025 (Modern Retail)
By Mitchell Parton. In-store retail media is another area in which companies are rapidly investing in their advertising capabilities, adding digital screens around stores and building out the data platforms that power them. EMarketer forecasted earlier in 2024 that in-store retail media ad spending will grow about 47% in 2025. […]
Mon, Dec 30 at 3:02 PM