Outfront gained from selling Canada assets but lost more from New York MTA billboard contract cancellation (Billboard Insider)

The number of OUTFRONT billboard displays declined by 13% in 2024 due to the sale of the Canadian plant and the loss of the New York MTA billboard contract. The number of transit displays increased 14% in 2024 due to the deployment of screens in New York and elsewhere. Urban billboards rent for big dollars. […]