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How Google’s decision to combine Android and ChromeOS will affect the digital signage tech market (Invidis)

by Florian Rotberg. Google is positioning ChromeOS as the ideal platform for digital signage: according to the tech company, it enables network owners to manage large fleet of endpoints remotely, secure and energy-efficient. Many cloud-native CMS developers are surprised by how easy it is to develop ChromeOS apps (PWAs) and port their CMS solutions to the platform. […]

invidis.com
Wed, Nov 20 at 4:04 PM

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What the creative process looks like in programmatic DOOH advertising (The Media Leader)

Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. […]

uk.themedialeader.com
Wed, Nov 20 at 4:01 PM

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Stores on the world’s most expensive shopping streets can rarely afford significant digital signage investments (Invidis)

by Florian Rotberg. With record rents, flagship stores on luxury streets rarely generate enough revenue to justify the high rent, premium shop fittings, and significant digital signage investments. However, brands gain immense value from their flagship stores, as they set a standard for the rest of the chain. […]

invidis.com
Wed, Nov 20 at 3:41 PM

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OOH legal: Lamar wins approval for the conversion of a non-conforming static billboard along I-35 to a two-sided digital billboard (Billboard Insider)

New Braunfels, Texas City Council approved the conversion of a non-conforming static billboard along I-35 to a two-sided digital billboard. The city’s 2006 Sign ordinance had prohibited the construction of new billboards or the improvements of non-conforming sign. The agreement looks to be a win for everyone. […]

billboardinsider.com
Wed, Nov 20 at 2:53 PM

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Video: Have A Look At Probably The Most Unique Sneaker Store On The Planet (16:9)

When I was last in Barcelona, at the start of this year and just ahead of the ISE trade show, I found my way ... […]

sixteen-nine.net
Wed, Nov 20 at 9:32 AM

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New Digital Board On Venetian In Vegas Wraps Around Resort Archway (16:9)

The F1 race circuit is back in Las Vegas this week, so the city and glitzy Strip will be getting even more attention than ... […]

sixteen-nine.net
Wed, Nov 20 at 7:56 AM

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A LOT Of LED Planned For Inside Of New Saudi Mega-Stadium Outside Riyadh (16:9)

Plans have been unveiled for yet another entertainment-themed mega-project in Saudi Arabia – this one for King Salman Stadium, which would be the largest-capacity ... […]

sixteen-nine.net
Wed, Nov 20 at 7:25 AM

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Publicis Sapient’s Jackie Walker On The Value Prop, ROI And How-Tos Of QSR Digital Signage

I have been forehead-deep for weeks now on a special report that is shaping up to be great, but it is far more involved ... […]

sixteen-nine.net
Wed, Nov 20 at 6:52 AM

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Following Trump’s win, Chinese digital signage hardware shipments to the US increase, driven by concerns over potential tariffs (Invidis)

Since November 5, there has been a 60% increase in containers shipped to the USA, primarily carrying goods made in China, including digital signage hardware. This surge reflects a temporary export boom driven by concerns over potential tariffs. […]

invidis.com
Tue, Nov 19 at 11:14 PM

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Preview of DSE 2024: Why You Should Attend (rAVe Pubs)

Whether you’re an integrator, end user, or just curious about the future of DS, this event is for you. Digital signage is one of the fastest-evolving sectors in the AV industry. From beginnings in wayfinding and HR communications, DS has grown to reach advertising, branding, live events, hospitality, museums, and more. […]

ravepubs.com · Promoted content
Tue, Nov 19 at 5:52 PM

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Grocery TV Expands In-Store Retail Media Network to Over 5,000 Stores Through Redner’s Markets Partnership

In-store retail media platform Grocery TV has partnered with Redner's Markets, an employee-owned regional grocery chain with 44 stores across Eastern Pennsylvania, Maryland, and Delaware. Grocery TV powers in-store retail media networks for grocery retailers. Redner's will use Grocery TV's in-house technology stack to power screens at the entrance and front end in their stores. […]

Grocery TV
Tue, Nov 19 at 5:50 PM

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In-Store Retail Media: Focus on the Shopper, Not the CPM (Retail Touch Points)

By Michele Roney, EVP, Mars United Commerce. The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the many industry veterans who work at Mars UnitedSM Commerce. Retail veterans like us have always viewed the physical store as a critical channel for shopper engagement. […]

retailtouchpoints.com
Tue, Nov 19 at 5:50 PM

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Walmart ad business grows 28% in Q3 (Campaign)

by Emma Thumann. The global retail behemoth expects advertising revenue to grow at the same pace in H2 as it did in H1. Walmart grew its global advertising business by 28% in its third quarter, according to the company’s FY2025 Q3 earnings release this morning. […]

campaignlive.com
Tue, Nov 19 at 5:49 PM

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Free Download: The 10 Most Important Questions To Ask When Sourcing Digital Signage CMS Software (16:9)

German language content partner invidis has developed a free download PDF guide to choosing the optimal CMS software, and unlike some other publications (making ... […]

sixteen-nine.net
Tue, Nov 19 at 5:47 PM

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Ad tech firm Criteo has pivoted its business away from retargeting to retail media (Adweek)

By Lauren Johnson. Criteo CEO Megan Clarken sees a big opportunity in retail media. Criteo wants to make it clear that it’s a big player in retail media. […]

adweek.com
Tue, Nov 19 at 5:47 PM

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