Friday, January 24, 2025

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How to avoid junk research and here’s a list of quality sources of digital signage/AV industry reports (16:9)

Guest Post: Alan Brawn. Most “research” reporting companies do not publish their methodologies. Much of what we encounter in so-called “research” is nothing more than a Google search (mostly out of cubicle farms in the far east) and a compilation of published information (secondary research) put in an attractive report format masked as primary research. […]

sixteen-nine.net
Fri, Jan 24 at 9:39 AM

Thursday, January 23 Thu, Jan 23

JCDecaux recaps six programmatic DOOH campaigns that ran in 2024 (OpenMic)

By Mark Halliday, Director Of Programmatic, JCDecaux. For the third year in a row, members of the JCDecaux UK programmatic team have selected their standout campaigns of the year. This year’s highlights include always-on campaigns from Boots and TUI, new programmatic DOOH adopters Ramsbury Spirits and Regatta, and innovative creative-first strategies from The Ivy Collection and Eurostar. […]

thedrum.com · Promoted content
Thu, Jan 23 at 5:53 PM

What to expect at ISE 2025: AI, e-paper and digital signage software will take centre stage (Invidis)

by Antonia Hamberger.  We can definitely expect: Hardware such as digital signage displays with on-device AI, e-paper displays in new size dimensions, more experiments to integrate generative AI in CMS software platforms, and lots of hype around MicroLED. It will also be interesting to see what has happened in terms of sustainability or whether the focus has completely shifted to AI. […]

invidis.com
Thu, Jan 23 at 5:37 PM

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