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44% of struggling exhibitors say they are unable to demonstrate a clear return on investment from trade shows; and other revelations (EMC Outdoor)

Song Heo, SVP, Media Strategy & Client Partnerships at EMC. One of the most surprising findings of the study was that the Struggling group made up the largest segment at 38%.  It was shocking to find that such a large percentage of exhibitors were struggling with their conference experience in such important and what would seem fundamental ways. […]

emcoutdoor.com
Mon, Mar 20, 2023 at 6:35 PM

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Trade Show Marketing Trends – Conference Pulse March, 2023

As we move into 2023 events are back in full swing, and there are some interesting trade show marketing trends developing as things are really ramping up for the spring trade show season. It’s time for our quarterly pause to take stock of what’s been happening in the industry. […]

emcoutdoor.com
Tue, Mar 7, 2023 at 11:40 AM

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Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities

Sponsorship opportunities are a key part of the trade show and conference ecosystem. Sponsorships are critical for both the exhibiting brands, as well as the event organizations themselves. […]

emcoutdoor.com
Thu, Dec 8, 2022 at 12:35 PM

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The Benefits of Adding Out of Home Media Sponsorships to Your Event

Adding Out of Home media sponsorships to your event can create significant benefits for both exhibitors and event organizations. Sponsorship opportunities are a critical part of any major conference or trade show. For the exhibitors, they offer essential ways to elevate their profile and drive booth traffic. […]

emcoutdoor.com
Tue, Nov 29, 2022 at 10:15 AM

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OOH Trade Show Recovery is Picking Up Steam (EMC Outdoor)

By Song Heo, EVP OOH Media Strategy EMC Outdoor. It’s been about a year or so since we started to see conferences and trade shows begin the long slow walk back to something like they were before COVID. To be sure, the new normal is not what it was in 2019, at least not yet, but there are promising signs for the continued resurgence of conferences. […]

emcoutdoor.com
Thu, Nov 17, 2022 at 11:42 AM

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Reach Event Attendees With Out of Home Media

As tradeshows and conferences are beginning to come back we thought it would be a good time to take another look at how exhibitors can reach event attendees with Out of Home media. […]

emcoutdoor.com
Tue, Nov 2, 2021 at 1:58 PM

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How out-of-home media planning has changed post-pandemic (EMC Outdoor)

by Christie Massey. In many ways Out of Home media planning is starting to get back to normal, but during the pandemic things changed in some unanticipated ways. Some of those changes – like only looking at media in “essential” locations or the complete lack of trade shows – are changing back. […]

emcoutdoor.com
Wed, Oct 27, 2021 at 7:57 PM

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How to Use Out-of-Home Media to Reach B2B Audiences (EMC Outdoor)

by Betsy McLarney. Most advertisers look at Out of Home (OOH) as a media format best suited to reach consumer audiences and may overlook the fact that marketers can use Out of Home media to reach B2B audiences. If you are one of these advertisers, you might be losing key opportunities to reach your B2B clients, drive key business results and grow your brand. […]

emcoutdoor.com
Wed, Sep 1, 2021 at 2:15 PM

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Safety, Flexibility Among Main Expectations for Trade Shows Post-Covid (EMC Outdoor)

By Song Heo. For many years the annual trade show, conference or professional meeting has been etched in stone on marketing calendars across the country. […]

emcoutdoor.com
Thu, Jul 29, 2021 at 8:00 AM

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How Trade Show Marketers Can Navigate COVID-19 and Other Crises

A colleague of mine mentioned on a call the other day that he has never seen the word “unprecedented” used in so many emails before. To call the current situation with COVID-19 and how it is affecting this Spring’s schedule of meetings unprecedented is almost an understatement. […]

emcoutdoor.com
Fri, Mar 20, 2020 at 2:22 PM

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A Message from EMC Outdoor CEO, Betsy McLarney

As the fallout from the spread of COVID-19 continues to unfold, with unparalleled steps being taken to ensure public safety from the coronavirus disease, EMC Outdoor remains committed to providing the best outcomes for our clients. […]

emcoutdoor.com
Thu, Mar 19, 2020 at 1:47 PM

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5 Trends for Trade Show Marketing in 2020

Trade shows are effective in introducing your audience to new products and services; many variables can factor into the best way to reach that audience. The 2020 trade show marketing trends that we’re seeing reflect changes in attendance, advances in technology, and the fact that attendees seek new ways to experience a brand or a product to feel connected to what’s behind the logo. […]

emcoutdoor.com
Fri, Feb 14, 2020 at 2:57 PM

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Best of the Blog 2019

As we in Out-of-Home start to hit our stride in the new year, we also reflect on what proved to be a banner year in 2019. It was one in which OOH saw a resurgence like no other media has ever experienced. The media landscape changed drastically and brands across the board moved quickly to capitalize on OOH. […]

emcoutdoor.com
Tue, Jan 14, 2020 at 1:56 PM

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Top 5 Reasons Out of Home is Important for Trade Show Marketing

Trade show marketing is a valuable strategy for helping brands and advertisers attain key business goals and metrics. It presents an opportunity to deliver campaigns that will increase brand awareness and visibility, generate sales and leads, showcase new products and services, engage with an audience and industry, and support other objectives. […]

emcoutdoor.com
Thu, Oct 10, 2019 at 3:58 PM

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Expert Tips for Planning a Branded Event

Today’s audiences are interested in and motivated by memorable experiences. More and more we are seeing brands branching out, utilizing events as a way to communicate with and provide value to consumers. In fact, 84% of marketers say events and experiences are a key part of integrated marketing campaigns. […]

emcoutdoor.com
Wed, Sep 4, 2019 at 4:43 PM

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