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Industry Conferences: The Super Bowl of Non-dues Revenue Growth Strategies

Non-dues revenue growth strategies are one of the most important challenges that associations need to address. One of the biggest opportunities is the fact that their yearly conference is often the Super Bowl for that industry. Over 127 million football fans and marketing enthusiasts watched our hometown Eagles win the Super Bowl on February 9, 2025. […]

emcoutdoor.com
Wed, Mar 5 at 12:52 PM

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EMC Outdoor Welcomes Lauren Spinelli, VP Client Partnerships

EMC Outdoor is thrilled to announce the addition of Lauren Spinelli as Vice President of Client Partnerships. Laurens history with OOH, Event and Trade Show marketing will support EMC’s continued growth and bring valuable experience to the agency’s clients. […]

emcoutdoor.com
Tue, Feb 11 at 9:52 AM

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Conference Marketing Trends for 2025

This year, the EMC Outdoor team traveled to nearly a dozen convention markets to support our association, non-profit event organizer, and corporate exhibitor partners with out-of-home (OOH) sponsorships. From the East Coast, to Chicago, up to a mile high in Denver, and multiple cities in sunny California – we spent over a month watching attendee behavior in convention markets in 2024 alone. […]

emcoutdoor.com
Wed, Dec 4, 2024 at 2:52 PM

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Is Your Conference Ready for Out-of-Home Media Sponsorships? – 6 Signs Your Association Might Be Missing Out On Untapped Non-Dues Revenue

In today’s dynamic marketing landscape, event organizers constantly seek innovative strategies to enhance attendee experiences, increase sponsor satisfaction, and maximize non-dues revenue for associations. One frequently overlooked avenue is integrating Out-of-Home media programs into an event sponsorship prospectus. […]

emcoutdoor.com
Tue, Jul 23, 2024 at 4:13 PM

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Wasted Impressions or Wasted Opportunity? Out-of-Home Media for Conference Marketing (EMC Outdoor)

A few weeks ago, we talked with a client about using Out-of-Home media for conference marketing, in this case, a major medical meeting. We reviewed the media options available in the different markets and which ones we felt were the strongest for reaching the conference attendees. Then someone asked: “What about wasted impressions?”. […]

emcoutdoor.com
Tue, Jun 18, 2024 at 11:58 AM

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Expanding Non-Dues Revenue with Out of Home Media

The Challenge Associations Face in Expanding Non-Dues Revenue During my 15-year career working for associations as an event professional, I was responsible for expanding non-dues revenue and building profitable partnerships. Our team was constantly exploring innovations to help capture and generate additional non-dues revenue. […]

emcoutdoor.com
Thu, Apr 11, 2024 at 9:44 AM

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EMC Outdoor Announces the Addition of Dana Johnston as Vice President, Client Partnerships

EMC Outdoor is pleased to announce the appointment of industry veteran Dana Johnston as Vice President, Client Partnerships. EMC has a long history in conference and association marketing and is the industry leader in developing Out of Home media to drive booth traffic for exhibitors and sponsorship revenue for associations, having worked in the space since 1991. […]

emcoutdoor.com
Mon, Mar 4, 2024 at 9:42 AM

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New York City Market Facts

Welcome to the latest chapter in our series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. […]

emcoutdoor.com
Tue, Feb 13, 2024 at 10:00 AM

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Beyond the Booth: Sponsorship Opportunities for the Enthusiastic Exhibitor

When we conducted our study – Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities – it provided some actionable insights into the exhibitor experience and their relationship with event sponsorships. We discovered three main attitudinal segments within the group, which we categorized as Enthusiastic, Struggling, and Discriminating. […]

emcoutdoor.com
Thu, Nov 16, 2023 at 12:27 PM

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Get Your Boots On!: The “Genchi Genbutsu” of Trade Show Media

A question regarding trade show media came up in a meeting with a client recently. Given the extremely short time frame and statistically small audience involved, how do you measure impressions for a campaign like that? The answer? […]

emcoutdoor.com
Wed, Aug 9, 2023 at 12:21 PM

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Atlanta OOH Market Facts (EMC Outdoor)

Welcome to the next segment in our monthly series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. In this issue, we’re focusing on the vibrant cityscape of Atlanta and the myriad OOH media options available to marketers. […]

emcoutdoor.com
Tue, Jun 20, 2023 at 12:10 AM

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How to Use OOH to Drive Traffic to Your Trade Show Booth

The purpose of having a trade show booth at a conference is to have your audience deeply engage with your team and with your products or message. Therefore, it’s important to make it as easy as possible for attendees to know where to find you in a large conference center so they can learn more about your product or service. […]

emcoutdoor.com
Wed, May 24, 2023 at 2:00 PM

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Trade Show Marketing: A Beginner’s Guide

Trade shows provide an opportunity for businesses to network, build brand awareness, generate leads, and gather market intelligence. Trade shows are typically held in large exhibition centers or convention halls and are attended by industry professionals, buyers, and journalists. […]

emcoutdoor.com
Thu, May 11, 2023 at 10:25 AM

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San Diego OOH Market Facts (EMC Outdoor)

Welcome to the next installment in our monthly series, where we delve into various markets to offer valuable insights and expert advice on San Diego OOH advertising, based on our extensive 30-year experience in the Out of Home advertising industry. In this edition, we’ll explore the dynamic landscape of San Diego and the wide range of OOH media options available to marketers. […]

emcoutdoor.com
Thu, May 4, 2023 at 9:20 AM

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Chicago OOH Market Facts (EMS Outdoor)

Chicago, known as the “Windy City,” is a top-tier OOH advertising market boasting diverse media options that effectively target different audiences and locations. This bustling metropolis, renowned for its rich culture and history, deep-dish pizza, hot dogs, and blues music, is home to over 2.7 million people and numerous Fortune 500 companies. […]

emcoutdoor.com
Mon, Mar 27, 2023 at 10:11 AM

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