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Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing has begun to enter the arsenal of firms looking to build deeper relationships with their audiences. It engages consumers in unique and unexpected ways, providing memorable experiences that ultimately lead to more attention, more interaction, and more business growth. At the same time, it doesn’t exist in isolation. […]

emcoutdoor.com
Tue, Jun 25, 2019 at 2:54 PM

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The Importance of Second Tier Trade Shows

Primary trade shows present an excellent opportunity to increase visibility and connect with your audiences. However, if your trade show strategy stops with the biggest shows in your industry, you may be missing out on an untapped marketing opportunity: second-tier trade shows. […]

emcoutdoor.com
Wed, Jun 12, 2019 at 5:47 PM

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Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy

EMC Outdoor has tapped business development specialist and media expert, Christopher Augmon, to join the agency’s team of account executives as the newest VP of OOH Media Strategy. Augmon comes to EMC Outdoor with more than 25 years of experience in marketing, media and promotions in the Chicago market. […]

emcoutdoor.com
Thu, Mar 28, 2019 at 3:05 PM

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Trade Show Marketing Trends for 2019

In today’s trade show world, exhibitors and sponsors are seeking ways to provide more interactive brand experiences and impressions that are more memorable. Whether physical or digital, the key goal is marketing initiatives that will engage with a target audience and cause them to take action. Over the last year, we’ve seen trade show booths and the media surrounding them are evolving. […]

emcoutdoor.com
Thu, Jan 17, 2019 at 5:32 PM

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Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade show, experiential and digital campaigns. […]

emcoutdoor.com
Thu, Jan 3, 2019 at 3:07 PM

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What’s Your SXSW?

Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon Austin, TX, in March. South by Southwest seems to allow for any brand’s hip-ness wish list aspirations to be fulfilled, and fuels many brand and account managers’ cool and edgy event domination daydreams. […]

emcoutdoor.com
Wed, Dec 5, 2018 at 3:45 PM

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3 Steps for Optimizing Your Trade Show Marketing

Trade show marketing is an effective strategy for many industries. Whether its brand awareness or a product launch, it allows you to get your message in front of the right audience at the right time when all your key targets are in the same place. There are some inherent complexities involved in incorporating the right tactics into your trades show marketing strategy. […]

emcoutdoor.com
Thu, Nov 29, 2018 at 2:24 PM

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Finding My Outdoor Voice in Out of Home [Intern Spotlight]

They say an internship can turn into a job opportunity after college. In my case, I hope that’s true! Since May, I have held an internship at EMC Outdoor. […]

emcoutdoor.com
Tue, Nov 20, 2018 at 1:13 PM

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Digital Tactics for Trade Show Marketing

The rule of seven is one of the founding concepts of marketing. The principle states that a recipient needs to hear or see a message at least seven times before it really sinks in and drives them to take an action. Out of Home advertising takes the rule’s core purpose to heart. […]

emcoutdoor.com
Tue, Aug 21, 2018 at 2:37 PM

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Your Tradeshow Forecast: Experiential with an Abundance of Technology!

We are certainly living in an interesting time, especially when it comes to connecting people to products on the tradeshow floor. By nature, human beings need to feel part of something bigger, engaged with our surroundings, communities, nature and products. This physical engagement enhanced by technology in the tradeshow environment can have an enormous impact on how attendees experience a brand. […]

emcoutdoor.com
Tue, Aug 14, 2018 at 5:45 PM

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How to Create a Brand Presence Off of the Trade Show Floor

To be successful, brands must differentiate themselves to stand out to their target audience and from their competitors. For many brands, trade show marketing is a major component of the integrated marketing mix because they offer unique brand engagement opportunities. […]

emcoutdoor.com
Wed, May 16, 2018 at 5:08 PM

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Understanding the Trade Show Attendee Experience

Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. At a trade show, the focus of the attendees and exhibitors is the convention, but they also spend time outside of the convention center and beyond their hotel. […]

emcoutdoor.com
Fri, Apr 20, 2018 at 2:57 PM

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The Budget & The Booth: A Trade Show Tale as Old as Time (EMC Outdoor)

Once upon a time, at a desk not too far, far away…you receive a tradeshow budget. The boss wants to make a big impression with your new brand and exhibit at one of your industry’s top tradeshows. This is the first time your company has ever considered a tradeshow space! […]

emcoutdoor.com
Mon, Mar 26, 2018 at 11:47 AM

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