DOOH + Social Media Create a Positive Feedback Loop Published: August 11, 2023 Influencer marketing has proven to be a game-changer. In fact, over 1 in 4 marketers are harnessing its potential to boost awareness and engage with their target audiences. […]
Boosted Engagements: The Power of OOH and Social Media Published: July 27, 2023 The rise of the Internet and social media has undoubtedly transformed marketing, providing advertisers with an easy way to reach and measure their target audience. […]
Social Media Campaigns Amplified with DOOH Published: July 25, 2023 Social media advertising has become a crucial component of any successful marketing campaign. With nearly 60% of the world's population now considered social media users, standing out and reaching your target audience is more critical than ever. […]
Last-Minute DOOH Strategies for Back-to-School Published: July 19, 2023 Hold onto your calculators because the back-to-school shopping frenzy is already in full swing! […]
Advertising Mid-Year Check-In Published: July 7, 2023 As we find ourselves at the midpoint of 2023, the domain of advertising has experienced rapid advancement. But, the prevailing challenges of escalating inflation and the shifts in consumer behavior resulting from the global pandemic continue to occupy a prominent position of concern. […]
By: Julia Cramer. Grab your Aperol spritz and sunscreen because we are headed to the French Riviera for the second time to review the Cannes International Festival of Creativity. Industry leaders and experts touched down on June 19 for five days of immersive experiences, networking opportunities, and of course, boundless creativity! […]
Creator Marketing Extended to Real-world Screens Published: June 29, 2023 Creator marketing has taken the online advertising world by storm - and for good reason. The videos crafted by influencers and creators have become a powerful tool, thanks to their ability to connect with audiences on a personal level. […]
OOH Revolutionizes the Retail and Influencer Realm Published: June 12, 2023 The latest report from Morning Consult and OAAA (Outdoor Advertising Association of America), OOH Impact: Retail and Influencer Marketing, found that out-of-home (OOH) advertising exerts a significant influence on consumer behavior within the retail and influencer marketing industry. Let's take a look at the top findings: Dynamic OOH Sparks Consumer Interest 40% of adults express an interest in OOH ads that feature timely content! Over 60% of adults find dynamic OOH ads to be beneficial. […]
Full-Motion DOOH: Driving ROI, Results, and a Whole Lot of Awareness Published: June 5, 2023 A common misconception among advertisers is digital out-of-home (DOOH) is not results-driven. That could be farther from the truth. In reality, the advertising medium has undergone a remarkable transformation in recent years, debunking the notion that DOOH is an immeasurable abyss. […]
DOOH Proof for DTC Brands Published: May 31, 2023 Consumer preference to buy direct-to-consumer (DTC) is at an all-time high despite economic instability and supply chain issues. Researchers predict that the DTC market will reach $213 billion by the end of 2023, with almost a quarter of shoppers believing DTC brands have better quality products. […]
DOOH Proof for QSR Published: May 16, 2023 In 2022, there was a promising outlook for the quick-serve restaurant (QSR) industry, as most reported an increase in sales, leading to plans for expansion. However, the industry's momentum has been hampered by recent inflation, labor shortages, and supply chain disruptions, creating uncertainty for QSR operators. […]
Ride the Summer Travel Wave with DOOH Published: May 8, 2023 2023 calls for a surge in summer travel. Surpassing last year's figures, a remarkable 90% of consumers are eagerly planning to travel, according to OAAA! […]
DOOH Proof for Retail Brands Published: May 1, 2023 The state of the retail industry is always flowing and changing course, much like a river. With shifting consumer preferences, economic currents, and technological tides, some of the most seasoned brands are going off course. But fear not, dear retailers! […]
DOOH Proof for CPG brands Published: April 18, 2023 It's no secret that the consumer packaged goods (CPG) industry is fiercely competitive. Recent projections show that the CPG market is poised for growth, largely due to the emergence of micro-segmentation among consumers and the resulting influx of new product launches. […]
OOH Ads influence 4 verticals: Pharma, Streaming, Luxury, Alcohol Published: April 12, 2023 The latest "Consumer Insights and Intent Q1 2023" report from Harris Poll and OAAA reveals the impact out-of-home (OOH) advertising has on consumer shopping behavior in specific industry verticals. […]
