Advertising Trends: What does 2025 have in store? Published: November 18, 2024 The year 2024 was a whirlwind, catapulting generative AI into the mainstream, witnessing the ongoing battle for TikTok’s survival, and finally seeing Google’s ‘will they, won’t they’ trope about third-party cookies reach a long-awaited resolution. […]
Adomni's Real-World Ads Step-by-Step Guide Published: October 2, 2024 Gone are the days of static, one-size-fits-all out-of-home advertising. With the advent of programmatic DOOH, or "Video Everywhere," marketers now have the ability to create highly-targeted, dynamic campaigns that seamlessly integrate into omnichannel marketing strategies. […]
Leverage Video IRL for Maximum Holiday Impact Published: September 23, 2024 The holiday shopping season is in full swing, and brands are scrambling to capture the attention of eager consumers. With Black Friday deals creeping into October, it's more important than ever to stand out. […]
Real-World Ads Engages and Drives Consumer Action Published: August 22, 2024 The latest report from Harris Poll and OAAA ), The Effectiveness of Digital OOH Advertising, reveals that real-world screens are a powerful force in driving consumer behavior. […]
Master Black Friday Month with Video IRL Strategies Published: August 6, 2024 Black Friday has morphed from a single-day frenzy into a month-long shopping marathon. With sales predicted to skyrocket past $10 billion this year, competition is fiercer than ever. To capture the attention of millions of eager consumers, brands must adopt a strategic, multi-faceted approach. […]
Touchdown! Elevate your NFL Marketing Game with Video IRL Published: July 26, 2024 The roar of the crowd, the electrifying energy - it’s beginning to feel a lot like NFL season. This presents a golden opportunity for brands to tap into the fandom of football while elevating their marketing game! With fierce competition for consumer attention, traditional methods might not be enough. […]
Cannes Lions 2024 Key Takeaways Published: June 27, 2024 Adomni headed to the south of France to attend the Cannes International Festival of Creativity. Industry experts from the world’s most iconic brands arrived for five days of experiences, networking opportunities, and endless creativity! […]
Unlock Creative Excellence with Adomni’s Cookie DOOH Published: May 21, 2024 In a world inundated with ads, standing out is crucial. After all, to make an impression, you must have a creative ad—at least according to the world’s leading marketing data and analytics companies, Kantar and WARC. […]
Political IRL Ads and Voter Influence Published: April 15, 2024 The latest report from Morning Consult and OAAA (Outdoor Advertising Association of America), "Influence of Out of Home Political Ads," reveals the remarkable impact of out-of-home (OOH) advertising on capturing voters’ attention during this most critical political season. Let's take a look at the key findings: Political IRL ads are resonating more with voters this year! […]
Shopping OTG: Revolutionizing Commerce in the Real World Published: March 18, 2023 Shoppable video ads have surged in popularity thanks to the rise of social media. Now, 43% of businesses plan on using interactive video this year alone. […]
Maximize Your Political Ad Investments With Real-World Reach Published: February 6, 2023 As the echoes of the Iowa caucus votes settle, the unfolding presidential race is starting to look eerily reminiscent of the 2020 showdown between Biden and Trump. […]
Elevate the Madness with Video IRL Published: January 16, 2023 It’s almost that time of year again and basketball fans are rejoicing! The 2024 men’s basketball NCAA tournament released its schedule with Selection Sunday starting on March 17th. With 56.3 million U.S. […]
Score BIG with Video IRL during The BIG Game Published: January 5, 2023 The BIGGEST football game of the year is headed to Allegiant Stadium in Las Vegas for the first time! […]
Advertising Trends: What does 2024 have in store? Published: December 14, 2023 Navigating the events that happened in 2023, from the growth of AI and machine learning to voice search optimization, it’s become apparent that the pace of change in our dynamic world is relentless. […]
A Lookback at 2023 OOH Growth Published: December 8, 2023 The Harris Poll and OAAA released an in-depth overview of the key trends & consumer insights for 2023. Let’s delve into the report to explore the expansion of the out-of-home (OOH) industry and the latest discoveries for the year. […]
