Capitalizing on OOH Amidst Holiday Shopping and Travel Published: September 29, 2023 The latest OOH Consumer Insights Q4 2023 report from Harris Poll and OAAA highlights a rise in consumer spending and holiday travel, presenting a plethora of opportunities for OOH advertisers to engage with audiences on the move! […]
DOOH: The Winning Political Platform Published: September 27, 2023 The upcoming election season looms large on the horizon, and while it may not rival the behemoth presidential race, there is still a drove of contests that hold the potential to affect the lives of countless Americans. As we approach this pivotal moment in our democracy, AdImpact, an ad tracking company, predicts record-breaking spending during the 2023-24 election season, with 10.2 billion in political ad spend - a 13% increase from the 2019-2020 election cycle. In the midst of this election cacophony, compounded by the ad noise of sporting events and Black Friday, it’s imperative for political candidates to stand out, effectively reach voters, and fortify their political messaging during election season. Introducing digital out-of-home (DOOH) advertising, the perfect advertising format for those not only seeking to target voters but also achieve massive reach and maintain a prominent presence in the minds of Americans from campaign launch to election day. Let’s delve into the reasons why political advertisers should utilize the power of DOOH: The Trust Factor: DOOH vs Online: Many users have become bombarded with online ads, signing up for ad blockers and subscriptions just to find some peace. […]
Striking the Perfect Creative Balance with DOOH Published: September 20, 2023 When assessing the efficacy of an advertising campaign, both agencies and brands consider a range of factors. […]
Navigating the DOOH Consumer Journey during Black Friday Published: September 19, 2023 Black Friday and Cyber Monday are undoubtedly the largest shopping days of the year, with sales generating an average of nearly 10 billion dollars in the US. […]
Unwrapping Holiday Success with OOH and Creator Marketing Published: September 6, 2023 The latest report from Collective Advertising, 2023 Creator Survey, found that influencer marketing and brands are joining forces to connect with audiences during the holiday season! Let's delve into the key discoveries and explore compelling reasons why digital out-of-home (DOOH) advertising and content creators could further elevate brands’ holiday advertising strategy! […]
Influencer + OOH: A Powerful Combo for Gen Z Engagement Published: August 24, 2023 The vanguards of the digital age, Generation Z, have become an undeniable focal point for advertisers. […]
DOOH Resilience: Combating Shifting Industry Disruptions Published: August 19, 2023 The American Rescue Plan, also known as the COVID-19 Stimulus Package, reached its two-year anniversary to deliver direct relief to the American populace, revitalize the nation's economy, and combat the ongoing virus challenges. […]
DOOH's Game-Changing Impact on Fall Sports! Published: August 16, 2023 As the leaves begin to change and the weather cools, the excitement of fall sports looms ever closer. For brands, the arena of competition isn't limited to the playing field alone, with viewership habits evolving by the minute. […]
DOOH + Social Media Create a Positive Feedback Loop Published: August 11, 2023 Influencer marketing has proven to be a game-changer. In fact, over 1 in 4 marketers are harnessing its potential to boost awareness and engage with their target audiences. […]
Boosted Engagements: The Power of OOH and Social Media Published: July 27, 2023 The rise of the Internet and social media has undoubtedly transformed marketing, providing advertisers with an easy way to reach and measure their target audience. […]
Social Media Campaigns Amplified with DOOH Published: July 25, 2023 Social media advertising has become a crucial component of any successful marketing campaign. With nearly 60% of the world's population now considered social media users, standing out and reaching your target audience is more critical than ever. […]
Last-Minute DOOH Strategies for Back-to-School Published: July 19, 2023 Hold onto your calculators because the back-to-school shopping frenzy is already in full swing! […]
Advertising Mid-Year Check-In Published: July 7, 2023 As we find ourselves at the midpoint of 2023, the domain of advertising has experienced rapid advancement. But, the prevailing challenges of escalating inflation and the shifts in consumer behavior resulting from the global pandemic continue to occupy a prominent position of concern. […]
By: Julia Cramer. Grab your Aperol spritz and sunscreen because we are headed to the French Riviera for the second time to review the Cannes International Festival of Creativity. Industry leaders and experts touched down on June 19 for five days of immersive experiences, networking opportunities, and of course, boundless creativity! […]
Creator Marketing Extended to Real-world Screens Published: June 29, 2023 Creator marketing has taken the online advertising world by storm - and for good reason. The videos crafted by influencers and creators have become a powerful tool, thanks to their ability to connect with audiences on a personal level. […]
