Raw Feed & Search

T-Mobile’s $600M Acquisition of Vistar Media: A Competitor’s Perspective

T-Mobile’s $600M Acquisition of Vistar Media: A Competitor’s Perspective Published: January 17, 2025 The Big News This week, T-Mobile announced plans to acquire Vistar Media for $600M. Since AdOmni is often considered one of Vistar Media’s closest competitors in programmatic DOOH, my inbox and LinkedIn feed have been buzzing with people asking for my take. […]

adomni.com
Fri, Jan 17 at 12:24 PM

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The Privacy Paradox: Why 2025 Will Force Video Advertising to Evolve

The Privacy Paradox: Why 2025 Will Force Video Advertising to Evolve Published: January 17, 2025 In an era where personalized content reigns supreme, the digital advertising industry faces an unprecedented challenge: balancing the growing demand for targeted video advertising with increasingly stringent privacy regulations such as GDPR or CCPA and evolving consumer expectations. […]

adomni.com
Fri, Jan 17 at 10:46 AM

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Beyond Fragmentation: The Case for Unified Video Advertising

Beyond Fragmentation: The Case for Unified Video Advertising Published: January 2, 2025 In today's media landscape, the challenge isn't just reaching audiences—it's reaching them efficiently across an increasingly fragmented video ecosystem. While video consumption continues to grow, it's spread across multiple channels: CTV, YouTube, digital out-of-home, and traditional online video platforms. […]

adomni.com
Thu, Jan 2 at 9:57 AM

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Advertising Trends: What does 2025 have in store?

Advertising Trends: What does 2025 have in store? Published: November 18, 2024 The year 2024 was a whirlwind, catapulting generative AI into the mainstream, witnessing the ongoing battle for TikTok’s survival, and finally seeing Google’s ‘will they, won’t they’ trope about third-party cookies reach a long-awaited resolution. […]

adomni.com
Mon, Nov 18, 2024 at 1:47 PM

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Adomni’s Real-World Ads Step-by-Step Guide

Adomni's Real-World Ads Step-by-Step Guide Published: October 2, 2024 Gone are the days of static, one-size-fits-all out-of-home advertising. With the advent of programmatic DOOH, or "Video Everywhere," marketers now have the ability to create highly-targeted, dynamic campaigns that seamlessly integrate into omnichannel marketing strategies. […]

adomni.com
Wed, Oct 2, 2024 at 9:36 AM

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Leverage Video IRL for Maximum Holiday Impact

Leverage Video IRL for Maximum Holiday Impact Published: September 23, 2024 The holiday shopping season is in full swing, and brands are scrambling to capture the attention of eager consumers. With Black Friday deals creeping into October, it's more important than ever to stand out. […]

adomni.com
Mon, Sep 23, 2024 at 10:49 AM

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Real-World Ads Engages and Drives Consumer Action

Real-World Ads Engages and Drives Consumer Action Published: August 22, 2024 The latest report from Harris Poll and OAAA ), The Effectiveness of Digital OOH Advertising, reveals that real-world screens are a powerful force in driving consumer behavior. […]

adomni.com
Thu, Aug 22, 2024 at 12:15 PM

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Master Black Friday Month with Video IRL Strategies

Master Black Friday Month with Video IRL Strategies Published: August 6, 2024 Black Friday has morphed from a single-day frenzy into a month-long shopping marathon. With sales predicted to skyrocket past $10 billion this year, competition is fiercer than ever. To capture the attention of millions of eager consumers, brands must adopt a strategic, multi-faceted approach. […]

adomni.com
Tue, Aug 6, 2024 at 12:58 PM

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Touchdown! Elevate your NFL Marketing Game with Video IRL!

Touchdown! Elevate your NFL Marketing Game with Video IRL Published: July 26, 2024 The roar of the crowd, the electrifying energy - it’s beginning to feel a lot like NFL season. This presents a golden opportunity for brands to tap into the fandom of football while elevating their marketing game!  With fierce competition for consumer attention, traditional methods might not be enough. […]

adomni.com
Fri, Jul 26, 2024 at 10:03 AM

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Cannes Lions 2024 Key Takeaways

Cannes Lions 2024 Key Takeaways Published: June 27, 2024 Adomni headed to the south of France to attend the Cannes International Festival of Creativity. Industry experts from the world’s most iconic brands arrived for five days of experiences, networking opportunities, and endless creativity! […]

adomni.com
Thu, Jun 27, 2024 at 12:05 PM

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Unlock Creative Excellence with Adomni’s Cookie DOOH

Unlock Creative Excellence with Adomni’s Cookie DOOH Published: May 21, 2024 In a world inundated with ads, standing out is crucial. After all, to make an impression, you must have a creative ad—at least according to the world’s leading marketing data and analytics companies, Kantar and WARC. […]

adomni.com
Tue, May 21, 2024 at 2:08 PM

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Political IRL Ads and Voter Influence

Political IRL Ads and Voter Influence Published: April 15, 2024 The latest report from Morning Consult and OAAA (Outdoor Advertising Association of America), "Influence of Out of Home Political Ads," reveals the remarkable impact of out-of-home (OOH) advertising on capturing voters’ attention during this most critical political season.  Let's take a look at the key findings: Political IRL ads are resonating more with voters this year! […]

adomni.com
Mon, Apr 15, 2024 at 2:30 PM

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Shopping OTG: Revolutionizing Commerce in the Real World

Shopping OTG: Revolutionizing Commerce in the Real World Published: March 18, 2023 Shoppable video ads have surged in popularity thanks to the rise of social media. Now, 43% of businesses plan on using interactive video this year alone. […]

adomni.com
Mon, Mar 18, 2024 at 9:06 AM

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Maximize Your Political Ad Investments With Real-World Reach

Maximize Your Political Ad Investments With Real-World Reach Published: February 6, 2023 As the echoes of the Iowa caucus votes settle, the unfolding presidential race is starting to look eerily reminiscent of the 2020 showdown between Biden and Trump. […]

adomni.com
Tue, Feb 6, 2024 at 2:52 PM

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Elevate the Madness with Video IRL

Elevate the Madness with Video IRL Published: January 16, 2023 It’s almost that time of year again and basketball fans are rejoicing!  The 2024 men’s basketball NCAA tournament released its schedule with Selection Sunday starting on March 17th. With 56.3 million U.S. […]

adomni.com
Tue, Jan 16, 2024 at 2:55 PM

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