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16:9: What Research Says Is Working With Digital Signage In Retail Bankling

This week we look at how the financial services industry is using digital signage in branches, and more to the point, what works and why. Angela Vanderburg is the Digital Practice Lead for Consumer Banking and Retail Financial Services for Q Division, the retail-focused digital strategy consultancy that was launched by STRATACACHE. […]

sixteen-nine.net
Wed, Jan 9, 2019 at 1:11 AM

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Finding My Outdoor Voice in Out of Home [Intern Spotlight]

They say an internship can turn into a job opportunity after college. In my case, I hope that’s true! Since May, I have held an internship at EMC Outdoor. […]

emcoutdoor.com
Tue, Nov 20, 2018 at 1:13 PM

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Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales

Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall advertising on sales. […]

sixteen-nine.net
Thu, Nov 15, 2018 at 12:33 PM

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Rich Ventura Goes Deep On ALP – NEC’s New Retail Analytics Platform

NEC Display has been fairly quietly involved in analytics for a long time now, but it just got very serious and noisy about that capability, with the launch of something called ALP – which is short for Analytics Learning Platform. […]

sixteen-nine.net
Wed, Oct 31, 2018 at 12:18 AM

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Smart Displays On The Rise: Updated Report On SoC In Digital Signage

About 18 months ago, Sixteen:Nine first looked at the state of smart displays and raised the question of whether digital signage displays with embedded System on Chip (SoC) players inside represented the future path for the industry. In early 2017, almost every sign pointed to widespread adoption. Today, it is clear that adoption is happening. […]

sixteen-nine.net
Mon, Oct 29, 2018 at 6:00 AM

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How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends [Guest Post]

This time of year, people’s thoughts turn to the holiday shopping cycle, which spans from Thanksgiving and Black Friday in November through to the New Year. Though just barely over two months long, the time period accounts for a significant chunk of consumer retail purchases throughout the entire year. […]

emcoutdoor.com
Thu, Oct 25, 2018 at 9:19 AM

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Samsung Continues As Global Leader In Digital Signage Display Shipments: IDC Research

The Boston-area market research firm International Data Corporation has released new data on the global digital signage market that suggests Samsung continues to be the big dog when it comes to display shipments, with LG second and, in a slightly weird twist, a company I’ve never heard of ahead of NEC in third spot. Goodview??? […]

sixteen-nine.net
Fri, Oct 5, 2018 at 9:00 AM

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16:9: LCD Display Market Booming, Says IHS Markit In New Tracker Research

Research firm IHS Markit says the large format LCD display market is booming at the moment, with panel shipments hitting a record monthly high in July 2018 in terms of unit and area shipment. […]

sixteen-nine.net
Tue, Sep 4, 2018 at 11:41 PM

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Got An Opinion On SoC: Let Me Know Here

Getting some great insights from CEOs and CTOs on the current state, pros and cons and future of System on Chip displays – all for an updated special report I am doing with my friends at SignageOS, in Prague. The report should be out in the fall, and we’re looking for as much feedback as we can get on who is using the tech, whether it meets needs, and where it falls down. […]

sixteen-nine.net
Wed, Aug 29, 2018 at 8:41 AM

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16:9: With System On Chip Growing (And Evolving), It’s Time For An Updated Report

Click here to get a full-sized, more easily read version. Sixteen:Nine has been following the emergence of System on Chip technology since it came on the market more than five year ago, and last year released a special report that took a detailed look into its merits and limits. […]

sixteen-nine.net
Sat, Aug 18, 2018 at 5:57 PM

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16:9: LED Display Market Now Valued At More Than $5B: Futuresource

LED displays are now a $5 billion global market, with the Americas region reaching a key milestone of  $1 billion for the first time in 2017. The data comes from the market research firm Futuresource Consulting, which makes displays one of a relatively short list of vertical markets it studies. […]

sixteen-nine.net
Thu, Aug 16, 2018 at 7:11 PM

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16:9: Gordon Feller Talks About The Real Potential For Smart Cities And Digital OOH

I can’t say I’ve been all the enthralled by what I’ve seen so far with smart cities initiatives that involve digital out of home media companies. For the most part, they’re just digital posters with some wifi and maybe some sensors tossed in so the things can be called “smart. […]

sixteen-nine.net
Wed, Jul 18, 2018 at 3:25 PM

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How To Make Your Digital Signage More Effective, With A/B Testing

Guest Post: Debbie DeWitt, Visix In order to truly use your organizational digital signage to its fullest potential, you need to have a system of continuous assessment in place – what works, what doesn’t and how can less effective messages be improved to get people to follow your calls-to-action? […]

sixteen-nine.net
Tue, Jul 10, 2018 at 8:48 AM

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16:9: What Brands, Sectors Are Spending Most On Outdoor Advertising

The Outdoor Advertising Association of America (OAAA) says advertising revenue rose two percent in Q1 2018 compared to the previous year, accounting for $1.68 billion in ad spend. […]

sixteen-nine.net
Tue, Jun 5, 2018 at 7:30 AM

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16:9: Crap Research: You Probably Didn’t Know NEC, Advantech Are Market Leaders In Digital Signage Software (Spoiler: They’re Not)

I have seen tweets, Linkedin posts and even news coverage from people who need to invest a little more time thinking (than they do copying and pasting) about a report out in the last few days about top-rated digital signage software platforms. Some rated companies are even congratulating themselves on being selected, etc etc. […]

sixteen-nine.net
Sun, May 27, 2018 at 6:41 PM

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