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DOOH content and advertising interplay ramps up engagement 5x

In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials as the fourth broadcast channel. […]

oceanoutdoor.com
Thu, Sep 26, 2019 at 6:03 AM

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16:9: DSCC Research Shows Asian Panel-Makers Had Tough Couple Of Quarters

Research firm DSCC’s Quarterly Display Supply Chain Financial Health Report suggests the major display panel makers in China, Korea and Taiwan are in the midst of a rough patch, with nine of the 13 panel makers tracked having year to year revenue declines. The industry tracking also suggests many of the companies recorded losses in the last couple of quarters. […]

sixteen-nine.net
Mon, Sep 23, 2019 at 9:06 AM

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16:9: Menu Board Testing Shows Differences Images And Motion Make On Sales

Atlanta-based High Street Collective has now released the results of a first round of testing at a local store that doubles as a “Living Retail Lab” for digital initiatives. The owner of Citizen Supply, located inside Atlanta’s Ponce City Market, built a bar and lounge inside his store in early 2019 and called it Likewise, with the notion of setting his store apart from others. […]

sixteen-nine.net
Mon, Sep 16, 2019 at 4:44 PM

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16:9: New Research Suggests Projector Market Booming

I don’t follow the projector market very carefully, but have assumed that business is, at best, poking along because of the increasing large scale of LCD displays and the rise of super fine-pitch LED. But new research suggests the front projector market is doing just fine, thank you very much. […]

sixteen-nine.net
Fri, Sep 13, 2019 at 8:41 AM

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16:9: Digital Fuels Best OOH Media Growth In US In 12 Years

New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion in media spend. […]

sixteen-nine.net
Thu, Aug 22, 2019 at 9:17 AM

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16:9: Narrow Pitch LED Video Wall Market Grew By 33% In 2018; US Tariffs Have China’s Manufacturers Looking Elsewhere

The global LED video wall market is booming, according to new research, but the predominantly Chinese manufacturers are pivoting to open up new markets as the Trump government continues to apply (or threaten to apply) new tariffs. […]

sixteen-nine.net
Wed, Aug 21, 2019 at 6:47 PM

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16:9: Controlled Retail Tests Show 800%+ Sales Bump Using Triggered Digital Signage Messaging

Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest when it comes to talking about the actual impact of digital signage networks. Why would they want to share results that inform and guide competitors? […]

sixteen-nine.net
Tue, Aug 20, 2019 at 3:52 PM

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16:9: Display Market Analysts Expect 10% Cost Bump If Trump’s China Tariffs Kick In Sept. 1

The analyst firm DSCC, which focuses on the supply chain for the display industry, is suggesting the trade tariffs US President Trump will be imposing Sept. 1 on China could raise end-user costs by 10% across the range of electronics products coming out of that country. But it also suggests over-supply in the industry might actually push prices down in the short-term. […]

sixteen-nine.net
Wed, Aug 7, 2019 at 6:14 PM

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16:9: How Integrators View The LCD vs LED Video Wall Decision

I sometimes get white papers and research that a vendor hopes I report on or talk about, and then decide against it because the information is hopelessly skewed in favor of that vendor. It’s a bit like those recipe pamphlets that suggest you don’t just add a cup of this, it has to be specifically the vendor’s “this. […]

sixteen-nine.net
Wed, Jul 31, 2019 at 8:28 PM

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New Ocean Outdoor study reveals the brand building power of full motion digital out-of-home interactive creativity

Clear hierarchy of DOOH capability and effectiveness index established London, UK: Neuroscience research released today (July 11 2019 ) demonstrates how full motion digital out-of-home (DOOH) campaigns which use enhanced technology are eight times more impactful than creative content carried by static displays. […]

oceanoutdoor.com
Thu, Jul 11, 2019 at 7:16 AM

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16:9: Inkjet Printing Tech Expected To Lower Costs, Up Capacity For Big OLED Screens

The research firm IHS Markit says OLED display costs are expected to drop as technology that effectively prints the displays matures and production capacity expands. Inkjet-printed (IJP) organic light emitting diode (OLED) display technology is set to enter mass production next year, with capacity expected to rise as much as 12X from 2020 through 2024, says the business information provider. […]

sixteen-nine.net
Thu, Jul 4, 2019 at 6:44 AM

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16:9: Junk Research: When Planning A Digital Signage Network, Remember To Consider The Breastfeeding Implications

I get an email from Google each morning that is a summary of the news headlines it scrapes on the search term “digital signage” and I’d say 95% of what it finds is useless. It does not return stuff from Sixteen:Nine because this deemed “just a blog” and carries opinions. […]

sixteen-nine.net
Mon, Jun 24, 2019 at 5:52 PM

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16:9: DPAA Study: Awareness, Understanding And Use Of DOOH All On Rise

The DPAA has released results of a new survey about the attitudes about digital out-of-home media and how it is used. “As with our past planner surveys, these latest results will prove invaluable in helping our industry deliver more value to the ad community, sell more effectively and increase budget shares,” says Barry Frey, the president and CEO of the DPAA. […]

sixteen-nine.net
Fri, Jun 21, 2019 at 3:03 PM

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Women’s Aid and Engine secure Grand Prix in Ocean’s 10th anniversary celebration of the ultimate digital out-of-home campaigns

“DOOH is redefining human engagement” – Ocean CEO Tim Bleakley Marking 10 inspirational years of outstanding creativity in digital out-of-home, Ocean Outdoor today (Wednesday, June 19) named the Grand Prix winner of its annual creative competition. […]

oceanoutdoor.com
Thu, Jun 20, 2019 at 4:42 AM

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16:9: MicroLED, Barely A Thing Right Now, To Explode In Growth As Manufacturing Tech Matures

The tech research firm IHS Markit says the day will come when big microLED display walls will not just be affordable by Arab royalty, Russian oligarchs and NBA free agents. […]

sixteen-nine.net
Wed, Jun 19, 2019 at 2:39 PM

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