16:9: DPAA Study: Awareness, Understanding And Use Of DOOH All On Rise
The DPAA has released results of a new survey about the attitudes about digital out-of-home media and how it is used. “As with our past planner surveys, these latest results will prove invaluable in helping our industry deliver more value to the ad community, sell more effectively and increase budget shares,” says Barry Frey, the president and CEO of the DPAA. […]
Fri, Jun 21, 2019 at 3:03 PM