McDonald’s is without question a market leader and influencer in the QSR market, so news in the last two-three years that the chain restaurant giant was rolling out digital displays in its drive-thrus would certainly have been encouraging to any company developing and trying to market outdoor display technology. […]
Every so often I will get an email and pix from a reader who has spotted a food concession – usually – that has resorted to a manual fix for a digital problem. I have unavailable menu items hidden by tape and entire displays covered by paper … and everything in between. But I had never seen an example in the wild – until a recent trip to Winnipeg. […]
There’s an interesting piece up in the New York Times about how McDonald’s is investing heavily in technology to adopt to a fast-changing consumer and competitive landscape. The story goes into how the 2nd biggest fast food company in the world – Subway is #1 – has acquired AI companies this year and set up its own in-house tech lab. […]
The Aussie-based, QSR-focused digital signage and retail solutions firm Coates Group has started marketing a self-service screen it says pushes the boundaries on kiosk design. Called the K2, presumably named after the lofty, hard-to-climb Himalayas peak, the touchscreen unit looks like a big, sleek tablet with a payment unit at its bottom. […]
It’s now really common that businesses of all sizes and types who decide to deploy some sort of digital signage network look to a solutions provider who will not only help put it in, but help the client go from the idea stage all the way through to ongoing operations. Effectively, they’re outsourcing the whole shooting match to people who know what they’re doing. […]
Toronto-based Cineplex Digital Media, whose parent company is the dominant cinema chain in Canada, has done a deal to manage the digital signage network for AMC Theatres, which is the biggest cinema operator in the US and, I think, the world. […]
Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie promo that completely takes over the digital menus at a McDonald’s somewhere in the U.S. Presumably, given it is an expensive spot and McDonald’s has a Happy Meal tie-in with the movie, this is happening in way more than one location. […]
Well this is pretty interesting – digital signage CMS companies chasing the food services businesses have long known they had many competitors, big and small, but they probably never envisioned Coca-Cola being among them. […]
This is a Tim Horton’s in downtown Toronto this morning, as spotted by a digital signage vet. I’ve seen lots of Timmies where one or several screens are out – notably at Montreal’s airport – but this is a new one. Things are working – but the screens all have on-screen messaging for SICOM, weirdly backwards – and information on the operating system. […]
McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app and OAAA member. The campaign used more than 300 billboards equipped with geofencing technology in the Southern California market to serve Waze users in close radius in-app ads. […]
One of the biggest payments tech companies around has found a display provider to partner on interactive kiosks that embed payment capabilities in the actual screen, instead of beside it or virtually using phones. […]
Trends in fast casual and QSR restaurants are having an interesting impact on digital signage usage in that sector, and new technology coming out of San Francisco company is a great example of a company adapting to a changing landscape. […]
Guest Post: Emily Ingram, Prendi Emily Ingram Consumer expectations are advancing rapidly, and businesses will benefit if they keep up with it. Here’s a look into how McDonald’s have tackled this, to meet our growing expectations. I walked into McDonald’s the other day with a colleague, who went immediately up to the touchscreen kiosk to complete her order. […]
Here’s a nice implementation of digital menuboards in a fast food environment – changing things up with super-stretched displays and a bold, reasonably minimal content presentation – instead of many items wedged into limited visual space. The project involves the London, UK-based sushi and bento restaurant chain, Wasabi, at seven stores around that city. […]
The US Food and Drug Administration’s much-discussed, often-delayed regulations for food menu labeling are now finally, formally, in place as of today. […]
