The Aussie firm Coates Group has formally started marketing its in-house virtual reality capabilities as a way to understand how digital signage and interactive screens could be integrated into the stores of its target vertical – fast food restaurants. […]
In this episode, I’m having a chat with Leo Coates of The Coates Group, an end-to-end digital signage solutions provider that’s heavily focused on the quick service restaurant sector. The Australian company already has a footprint in 35 countries – everything from rollouts to trials. […]
Guest Post: Gord Phillips Gord Phillips I remember thinking when I first started putting together what turned into Canada’s biggest digital menu board network: “This will be easy. I’m a professional engineer and pretty good at DIY.” That was 2007, and turns out, it wasn’t that easy. […]
Here’s an interesting take on using digital signage in the restaurant business – make the displays the dominant visual marketing element, and change the restaurant brand, menu and operator on demand. That’s what the specialist agency Beaver Group has developed for London Excel, an exhibition and conference center in London, UK. […]
Guest Post: Alan Brawn, Brawn Consulting Recently, the QSR industry has been struggling with customer apathy. Faced with a barrage of signage, those driving by simply look at all QSRs as more of the same. We have all seen the attempts at differentiation, like the famous dollar menu … now some offer “premium” food made to order, coffee bars, and healthier food choices. […]
A new study by the Johns Hopkins Bloomberg School of Public Health suggests U.S.-based chain restaurants that voluntarily list calorie counts on their menus are compelling diners to eat less, something that arguably backs up the federal edict to get calorie counts on all US fast food menus by the end of next year. […]
Photo from Retail Touchpoints My suspicion is that the guys who specialize in outdoor displays are already all over this, but if not, they’ll be very interested in news that Starbucks is adding daylight-readable displays to some 2,400 drive-thru lanes in the United States. […]
Remember that cool automated QSR in San Francisco that was reminiscent of a ’50s automat diner? Turns out the ordering screens come from just up the road from me in St. Jacob’s, Ontario, from the nice folks (and loyal 16:9 sponsors) at Armodilo Display Solutions. […]
A new San Francisco eatery called Eatsa has gone as far as I have ever seen integrating digital into its customer experience – actually removing visible staffing from the mix. Ordering is all done by tablets, payment is all by plastic, a big video wall promotes the overall product and lets customers know order status, and transparent LCDs double as doors to cubbies where you food arrives. […]
White papers and position papers on the ROI from QSR menu boards represent pretty well-covered ground, but the digital signage software firm ComQi has a pretty exhaustive piece out that goes into an area that’s received far less attention – the stuff on the other side of the menu boards. […]
I was asked by a contact recently why there were not more North American companies active in the South American market, and my honest answer was that I didn’t really know, but suspected much of that had to do with companies up here not knowing the size of the opportunities, and the scale of the challenges with wholly unfamiliar markets like Brazil and Colombia. […]
Guest Post: Steve Schildwachter, rVue. Recently, the rVue gang took a field trip to Downers Grove, Illinois, one of the test locations for Create Your Taste, a new initiative from our good client McDonald’s. This is an experience very different from any other McDonald’s. […]
