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16:9: Bad Idea: McDonald’s Interrupting Full Digital Menuboards To Run Lion King Promos

Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie promo that completely takes over the digital menus at a McDonald’s somewhere in the U.S. Presumably, given it is an expensive spot and McDonald’s has a Happy Meal tie-in with the movie, this is happening in way more than one location. […]

sixteen-nine.net
Thu, Jul 25, 2019 at 6:37 AM

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16:9: If You Sell Digital Signage Solutions Into Food Services, You’re Now Competing With Coca-Cola

Well this is pretty interesting – digital signage CMS companies chasing the food services businesses have long known they had many competitors, big and small, but they probably never envisioned Coca-Cola being among them. […]

sixteen-nine.net
Wed, Jun 26, 2019 at 7:02 PM

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16:9: Another, Very Different Digital Signage Fail At Timmies

This is a Tim Horton’s in downtown Toronto this morning, as spotted by a digital signage vet. I’ve seen lots of Timmies where one or several screens are out – notably at Montreal’s airport – but this is a new one. Things are working – but the screens all have on-screen messaging for SICOM, weirdly backwards – and information on the operating system. […]

sixteen-nine.net
Thu, May 2, 2019 at 9:11 AM

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McDonald’s OOH Ads Geofenced to Waze Reaches 1.9 MM (OAAA)

McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app and OAAA member. The campaign used more than 300 billboards equipped with geofencing technology in the Southern California market to serve Waze users in close radius in-app ads. […]

specialreports.oaaa.org
Mon, Mar 25, 2019 at 8:49 AM

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16:9: Look Ma, No Peripherals – This Touchscreen Embeds Payment Tech In The Display

One of the biggest payments tech companies around has found a display provider to partner on interactive kiosks that embed payment capabilities in the actual screen, instead of beside it or virtually using phones. […]

sixteen-nine.net
Fri, Jan 11, 2019 at 9:33 AM

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16:9: Restaurant Tech Co Debuts Screen-Driven Order Pick-Up Podiums

Trends in fast casual and QSR restaurants are having an interesting impact on digital signage usage in that sector, and new technology coming out of San Francisco company is a great example of a company adapting to a changing landscape. […]

sixteen-nine.net
Thu, Jan 10, 2019 at 8:47 AM

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16:9: How McDonald’s Has Made In-Store Interactivity The Norm

Guest Post: Emily Ingram, Prendi Emily Ingram Consumer expectations are advancing rapidly, and businesses will benefit if they keep up with it. Here’s a look into how McDonald’s have tackled this, to meet our growing expectations. I walked into McDonald’s the other day with a colleague, who went immediately up to the touchscreen kiosk to complete her order. […]

sixteen-nine.net
Wed, Jan 2, 2019 at 8:31 AM

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16:9: UK Sushi Chain Changes Up Menu Board Approach With Super-Stretched Displays

Here’s a nice implementation of digital menuboards in a fast food environment – changing things up with super-stretched displays and a bold, reasonably minimal content presentation – instead of many items wedged into limited visual space. The project involves the London, UK-based sushi and bento restaurant chain, Wasabi, at seven stores around that city. […]

sixteen-nine.net
Thu, Jul 19, 2018 at 6:59 AM

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16:9: FDA’s Food Menu Label Regulations Are Finally In Effect. What That Means For Digital Signage Vendors

The US Food and Drug Administration’s much-discussed, often-delayed regulations for food menu labeling are now finally, formally, in place as of today. […]

sixteen-nine.net
Mon, May 7, 2018 at 5:35 PM

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SICOM Picks Up Jamba Juice’s Digital Menu Board Business

They don’t get a lot of attention, or make much if any marketing noise in the digital signage industry, but a Philly area company called SICOM is quietly building up a nice portfolio of digital display clients in the QSR space. SICOM has announced that Jamba Juice has selected it as the exclusive provider of digital menu boards and other marketing and promotion screens in the stores. […]

sixteen-nine.net
Fri, Apr 20, 2018 at 9:07 AM

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16:9: Stratacache Adopts Auto Plant Practices To Produce New Drive-Thru Displays By 1,000s At Dayton Factory

Dayton, Ohio-based STRATACACHE is known primarily in the digital signage industry as an aggressive, fast-moving software and solutions company, and I doubt many industry people think about the company as a hardware manufacturer. But STRATACACHE is now very seriously into manufacturing outdoor-ready displays for the largest U.S. […]

sixteen-nine.net
Wed, Jan 24, 2018 at 9:35 AM

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16:9: Here’s A Look At Subway’s New Self-Service Order Kiosks

Via Linkedin Here’s a look at the new self service ordering kiosks piloted by the massive Subway QSR chain. […]

sixteen-nine.net
Tue, Aug 22, 2017 at 10:14 AM

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16:9: Subway Steps Up Digital Game; Adds Self-Ordering Kiosks, Menuboards

Subway is stepping up its digital game, adding self-ordering kiosks and digital menuboards in a bid to reverse three years of declining sales. Bloomberg reports that Subway is testing about 50 self-ordering kiosks that allow people to walk in and tailor their order, instead of doing the back and forth ordering with the worker actually adding the lettuce and tomatoes and other options. […]

sixteen-nine.net
Mon, Jun 19, 2017 at 1:00 PM

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Coates Hires McDonald’s POS & Kiosk Chief As New U.S. GM

New hires at digital signage companies don’t seem to generate many page views on Sixteen:Nine, but this one might be different – a company focused on digital services for QSRs has hired the woman who was previously McDonald’s Director of Global Point of Sale and Self-Order Kiosk. Kim Moore is now the U.S. […]

sixteen-nine.net
Tue, Jan 24, 2017 at 3:26 PM

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16:9: NCR Sales Rep Probably Dancing After Bagging Bojangles Rollout

The big POS company NCR, which now calls itself a leader in omni-channel solutions, has bagged a deal to provide the digital signage solution for the Southern US-centric fast food chain Bojangles. The chain will use NCR Vitalcast at its company-owned stores, which makes up more than 40% of the total stores in the roughly 700-unit Bojangles footprint. […]

sixteen-nine.net
Tue, Dec 20, 2016 at 9:19 AM

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