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OOH Ads Raise ROI

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dashtwo.com
Fri, Aug 4, 2017 at 12:59 PM

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Increased Client Access to Outdoor Inventory

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dashtwo.com
Tue, Jul 18, 2017 at 11:46 AM

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Newspaper VS Billboard Advertising: A Comparative Guide

You would also join an estimated 20% of entrepreneurs who have said that they are planning to increase their offline marketing spend this year and ensure that their budget is used as effectively as possible. The key, of course, is to select the most effective offline marketing channels, with billboards and newspapers the first that spring to mind. […]

airoutdoor.co.uk
Fri, Jul 14, 2017 at 10:02 AM

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OOH: The Spice in Your Media Plan (EMC Outdoor)

I like to cook. By no means am I a gourmet chef, but I get by. Chili is one of my favorite dishes to prepare for my family. […]

emcoutdoor.com
Tue, Jun 27, 2017 at 11:19 AM

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How To Effectively Target Millennials With Billboard Advertising

There are an estimated 13.8 million Millennials in the UK, while this demographic also represents the largest generation in Western history across the globe. This translates into a vast and motivated target segment, and one that has finally come of age as younger Millennials turn 17 and approach the cusp of adulthood. […]

airoutdoor.co.uk
Tue, Jun 27, 2017 at 6:58 AM

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Billboard Advertising Pricing Guide: 2017 Rates Revealed

In fact, paper billboards are now more accessible, cost-effective and profitable than ever before, as comprehensive packages can cost as little as £100 per week (plus VAT and production). With this in mind, we have compiled a full billboard advertising price guide for your attention, as you look to tailor an effective marketing campaign that delivers an optimal ROI. […]

airoutdoor.co.uk
Mon, Jun 26, 2017 at 4:51 AM

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San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my time in markets checking out the media we place for our clients in and around the convention center. […]

emcoutdoor.com
Tue, Jun 20, 2017 at 10:19 AM

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Digital Immersion and its impact on DOOH (EMC Outdoor)

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. […]

emcoutdoor.com
Wed, Jun 14, 2017 at 7:20 PM

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Outdoor Advertising Campaigns Time Lapse Videos

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dashtwo.com
Wed, Jun 7, 2017 at 2:43 AM

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How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference (EMC Outdoor)

I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed, the opportunities that abound and our society’s future.  All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. […]

emcoutdoor.com
Mon, Jun 5, 2017 at 12:47 PM

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A Day in the Life: Summer Festivals

I’m going to the circus, I’m going to the fair, To see the pretty ladies With flowers in their hair! Getting ready for a festival day in NYC combines the best of both worlds; the sense of being free that comes with the festival life, and the hustle and bustle of a large city. […]

emcoutdoor.com
Thu, Jun 1, 2017 at 4:41 PM

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Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home? (EMC Outdoor)

There is a theory in evolution called punctuated equilibrium. Essentially what it says is that evolution is not a steady, plodding, gradual accumulation of incremental changes over time. Instead, it says that evolution is long periods of relative stasis where very little changes, punctuated by short bursts of rapid, major changes, moving forward in fits and starts. […]

emcoutdoor.com
Tue, May 23, 2017 at 5:51 PM

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Ditching Digital: Reaching The Retired Via Outdoor Advertising

While this creates issues in terms of wealth generation and over-population, it also poses considerable challenges for marketers. […]

airoutdoor.co.uk
Tue, May 23, 2017 at 7:16 AM

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10 Steps To Making A Great Billboard Ad

With these points in mind, here is our ten stage checklist to ensure you are heading in the right direction when creating your billboard advertisement. According to the study, there are six elements in successful billboard advertising campaign but there is a few more.   Type of Billboard The first step in creating a billboard ad is to decide what kind of billboard you are going to be using. […]

airoutdoor.co.uk
Mon, May 22, 2017 at 10:09 AM

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How out of home media helps reach continuing education students

How do you ensure your marketing plans are reaching busy working adults looking to return to school? With over 7,000 higher education institutions in this county, the market is saturated and competition is at an all-time high (https://nces.ed.gov/, U.S. Department of Education, National Center for Education Statistics. […]

emcoutdoor.com
Fri, May 12, 2017 at 11:46 AM

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